Caesars Entertainment

Director Casino Marketing

Caesars Entertainment • $90K — $120K *
Council Bluffs, IA 51503In-Person
Hospitality & Recreation
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • College degree preferred.
  • 5-7 years of gaming industry experience, with 3 years in managerial/supervisory roles in Casino Marketing or Marketing.
  • Experience in large-scale businesses with multi-channel marketing required.
  • Proficient with customer contact systems (CMS) and Salesforce/SMART.
  • Excellent communication skills to resolve guest complaints and lead a diverse workforce.

Responsibilities

  • Direct the development of strategic and annual business plans to boost VIP revenue.
  • Implement and execute business plans for achieving revenue and profitability outcomes.
  • Create a sales-oriented culture to enhance customer trips and VIP gaming revenues.
  • Drive Player Development efforts targeting new VIP guests.
  • Ensure performance standards for operations, compliance, and budget management.

Benefits

  • Opportunities for professional development and training.
  • Dynamic work environment within a leading gaming organization.
  • Engagement with a diverse customer base and high-profile VIPs.
  • Involvement in unique and memorable event planning for customers.
  • Strong emphasis on integrity and compliance in the workplace.
Full Job Description
Job Description

Responsible for the marketing direction and management of the Senior Executive Hosts, VIP Hosts and National Casino Marketing.

Responsibilities

  • Directs the development of strategic and annual business plans for increasing VIP and hosted revenue from the different hosting business channels.
  • Responsible for the implementation and execution of these business plans in order to achieve desired revenue and profitability results.
  • Responsible for creating a "sales" oriented culture and environment that promotes increasing customer trips and driving VIP gross gaming revenues, teamwork, and unparalleled customer service and relationship building with our VIP and hosted customer segments.
  • Drives Player Development efforts through prospecting programs targeting "new to property" VIP guests.
  • Ensures performance standards are achieved with regards to operating procedures, internal audits, regulatory compliance, and budgeted expenses.
  • Manage diverse sales force with the goal of motivating, inspiring, leading and developing the best Executive Hosts who are driven to provide the best customer service and build the best relationships with our VIP customers.
  • Responsible for preparing the annual business plans and budgets to ensure the appropriate focus and resources are in place to target and grow the revenue contribution from our domestic and Asian executive host business channels.
  • Play integral role in ensuring the proper VIP marketing programming is in place to solicit customer response, from telemarketing, to special events and direct mail.
  • Ensure the team is properly and fully utilizing the contact management system and Salesforce tools developed to drive customer trips and gross gaming revenues from the hosted business channels.
  • Controls expenses relative to plan, and sets policies that clearly communicates the reinvestment strategy and tactics targeted to hosted customer segments. Responsible for regularly monitoring the competitive environment locally, regionally and nationally to identify opportunities and potential threats to achieving the revenue plan and key business initiatives for the hosting departments.
  • Makes adjustments accordingly and ongoing to the business in order to leverage the strengths of the property, the opportunities in Harrah's/Horseshoe key competitive markets and to eliminate or minimize imminent competitive threats.
  • Responsible for oversight of the NCM scheduling and procurement of associated airfare.
  • Responsible for maintaining a growing National VIP program with capability to support and coordinate similar programs in cooperation with other Caesars properties.
  • Must be able to build, maintain relationships and work closely with Branch Office and Independent Marketing Reps.
  • Maintains high-level contact and rapport with Branch Office and Reps to ensure repeat business.
  • Constantly looks for avenues to ensure unique and memorable events for NCM customers.
  • Analyzes financial data and makes recommendations for maximized growth in load factor and theoretical per seat.
  • Coordinate Service programs, activities, special events and databases with general VIP marketing programs and systems.
  • Must be able to build, maintain relationships and work closely with other internal departments that play a vital role with NCM and VIP business.
  • Achieves desired results in all areas of responsibility through staff development and training programs, established methods, procedures and guidelines to maintain desired standards, and high quality service. Then, monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve end result.
  • Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation.
  • Responsible for staffing and scheduling (planning, assigning and directing work) to meet business demands and ensure customer satisfaction.
  • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
  • Identify compliance risks and take actions necessary to eliminate or minimize risks.
  • Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
  • Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
  • Complies with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals and business strategy.
  • Presents oneself as a credit to the Company and encourages others to do the same.
  • Performs all other related and compatible duties as assigned.


Qualifications

  • College degree preferred.
  • Experience of 5-7 years in the gaming industry, with at least 3 years managerial or supervisory experience in Casino Marketing or Marketing, preferably within the Casino industry working for a large-scale business with extensive multi-channel marketing and national reach.

ADDITIONAL REQUIREMENTS
  • Must possess excellent communication skills, particularly those skills needed to resolve complaints from dissatisfied and upset guests and to effectively lead, motivate and develop a diverse workforce.
  • Good oral and written communication skills including tact when dealing with difficult customers, must be fluent and literate in English.
  • Must be proficient with customer contact systems (CMS) and Salesforce/SMART to support team and increase profitability and efficiency.
  • Must be able to manage multiple objectives and tasks simultaneously, and continually assess and re-set priorities.
  • Must be able to get along with co-workers and work well as an inspirational team leader.
  • Must present a well-groomed, professional appearance.
  • Must be able to work any day of the week and any shift.
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
  • Ability to communicate across all levels of the organization and within the sales process.
  • Ability to think independently in making decisions to maximize customer service experience and program profitability.
  • Must be a self starter and motivator and capable of working at times without constant direction.


About Caesars Entertainment

Little Caesars makes and delivers the food products. They offer products that are available for shopping online. Their customers' inquiries are addressed through phone, email, and online applications.

Caesars Entertainment Careers

Join the vibrant team at Caesars Entertainment, the pinnacle of entertainment and hospitality, where your career journey is as thrilling as the experiences we offer our guests. As a leader in the industry, Caesars Entertainment provides unparalleled job opportunities, fostering a culture of leadership, diversity, and innovation. Work You’ll Do At Caesars Entertainment, you’ll be part of a community that thrives on excellence and the spirit of hospitality. Our commitment to diversity training ensures an inclusive environment where everyone’s contributions are valued. You’ll work alongside a team of professionals dedicated to redefining the future of entertainment and guest services. Explore a variety of employment paths from casino operations to corporate functions, each offering a chance to innovate and lead. Caesars Entertainment is not just a company; it’s a place where you can shape your future and propel your career to new heights. Join Our Market-Leading Team Step into a role within Caesars Entertainment and join a market-leading team that sets the standards in the global entertainment industry. Our professionals enjoy benefits that support both personal and professional growth, including advanced training programs and leadership development opportunities that prepare you for the next steps in your career. Internship Programs Kickstart your career with Caesars Entertainment through our internship programs. Gain invaluable industry insights and hands-on experience in a dynamic environment. Our internships offer a unique blend of learning and working, ideal for cultivating the skills and knowledge necessary for a successful career in the entertainment and hospitality sectors. Innovative Work Drive innovation as part of the Caesars Entertainment team. Our employees are at the forefront of industry trends and technology, creating memorable experiences for our guests and setting benchmarks in the market. Your work will directly contribute to the company’s legacy of exceptional service and pioneering entertainment solutions. Career Development Future-proof your career at Caesars Entertainment with our vast array of development opportunities. From personalized training sessions to networking events, we provide the tools to enhance your skills and expand your professional network. Whether you’re refining your interview techniques or polishing your resume, Caesars is committed to your growth and development. Join Our Team Search open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and creative team players who are ready to take on new challenges. Stay Connected Keep up to date with career tips, insider perspectives, and industry-leading insights—all from the people who make Caesars Entertainment a leader in the entertainment industry. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Caesars Entertainment. Explore the possibilities with Caesars Entertainment, where your career is part of a larger story of success, innovation, and leadership. Join us and create your own path in the world of entertainment and hospitality.
Learn more about Caesars Entertainment
Size
23,000 employees
Market Cap
$8.8 billion
Industry
Hospitality & Recreation
Net Income
-$1.7 billion
Founded
2009
5 Year Trend
+60.7%
Revenue
$3.4 billion
NASDAQ
CZR
* Ladders Estimates

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