Job DescriptionWork Schedule: This is a full-time position, scheduled to work Monday through Friday with core business hours between 8:00 a.m. and 5:00 p.m. The role is hybrid with a regular need to work onsite in Madison, WI to support organizational priorities. Off hours availability may be required.
Director, Brand Strategy & Digital MarketingShape one of the most recognized healthcare brands in the nation. Drive innovation. Build connections. Inspire trust.As the
Director of Brand Strategy & Digital Marketing, you'll lead the development of bold marketing strategies that strengthen our brand, elevate our reputation, and connect patients, employees, providers, and communities to the care that matters most.
You'll lead a team of brand strategy, creative and media professionals and manage relationships with external marketing partners, including our lead advertising agency.
This role provides enterprise leadership for brand strategy, digital marketing, sports partnerships, consumer insights, and responsible AI adoption in marketing
You'll have the opportunity to:- Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
- Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
- Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
- Shape the future of healthcare marketing through the responsible adoption of artificial intelligence and emerging technologies.
At UW Health, you will have:- An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
- Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance
- Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being
- Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement
- The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions
Qualifications- Bachelor's Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Required
- Master's Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Preferred
Work Experience- 7 years relevant experience in developing and accelerating brand strategy and positioning at a product/department/functional level Required
- Experience leading an advertising function with an emphasis on digital advertising Preferred
- Experience developing brand ambassador programs Preferred
- Experience leading brand integration of acquired organizations Preferred
- Experience in a large academic or complex health program that included Marketing/Communications services Preferred
- Prior management experience Preferred
Job Description
UW Hospital and Clinics Benefits
