The Director, Aftersales, Sales and Marketing is responsible for driving strategic growth, operational excellence, and brand consistency across retail, independent aftermarket (IAM), and MOPAR Vehicle Protection (MVP) networks. This role leads the design and execution of programs that enhance partner engagement, strengthen revenue performance, and expand market share across dealer and non-dealer channels.
Operating in a fast-paced, high-growth environment, the Director translates corporate strategy into actionable plans, ensuring alignment between national objectives and field execution, while maintaining compliance with brand standards and regulatory requirements.
Primary Responsibilities:Strategic Leadership & Growth
- Define and implement national strategies to drive revenue growth across retail, IAM, and MVP channels. Accountable for annual revenue, profitability, market share, and forecast performance across Aftersales Sales, Marketing, MVP, and network growth initiatives.
- Translate growth objectives into actionable programs, roadmaps, and execution plans
- Lead expansion initiatives aligned with projected business growth and organizational scaling
Program & Operational Execution
- Design, prioritize, and oversee key programs supporting sales performance and network development
- Establish program requirements, timelines, KPIs, and resource allocation across regions and teams
- Drive dealer network performance through initiatives focused on parts sales, service retention, fixed absorption, customer experience, and profitability.
- Lead the development and execution of customer and dealer marketing strategies that drive retention, service traffic, parts sales, and brand loyalty.
Cross-Functional Collaboration
- Partner with internal stakeholders to ensure alignment
- Collaborate with external partners to drive adoption of programs and initiatives
- Act as a key liaison between corporate strategy and field operations
People Leadership & Team Development
- Lead and develop a team of managers and professionals
- Foster a high-performance, collaborative, and accountable culture
- Provide coaching, guidance, and development opportunities
Governance, Compliance & Continuous Improvement
- Ensure adherence to legal, quality, and brand standards across all programs
- Oversee governance frameworks and performance tracking
- Drive continuous improvement initiatives to optimize processes and outcomes
The position is for a new vacancy.
Basic Qualifications: - Bachelor's degree in Business, Marketing, Finance, or related field
- Minimum 10 years of experience in automotive industry
- Strong analytical, organizational, and communication skills
- Demonstrated ability to manage multiple priorities and stakeholders
- Proficiency in Microsoft Office & Power BI
- Proven leadership experience in sales, marketing, or aftersales operations
- Strong strategic and operational expertise with the ability to scale business growth
- Legally eligible to work in Canada
Preferred Qualifications: - MBA or graduate degree in Business, Marketing, or a related field
- Previous experience leading national or regional aftersales operations
- Strong knowledge of dealer operations (fixed ops, parts, service, warranty, customer retention)
- Demonstrated success driving revenue growth, profitability, and customer satisfaction (CSI/NPS)
- Experience working with OEM-dealer relationships and network performance optimization
- Advanced analytical skills with experience leveraging data, KPIs, and reporting tools to drive decision-making
