Agency:
Omni
Job Function:
Media
Job Subfunction:
Social Media and Influencer Marketing
Job Description:
The Director, Account Management, is a centralized role that will be tasked with driving Influencer strategy and client management within Omnicom's dedicated managed service product, Omnicom Influencer. The core responsibility of the role is leading a group of Account Management professionals, shepherding client/agency client communications, presenting campaign strategy and serving as a core point of contact throughout a partnership lifecycle. The role will serve all OMagencies across the organization, working in symphony with clients and IATs on the execution and amplification of Creator campaigns.
Reports to: Executive Director, Client Business Lead
RESPONSIBILITIES:
Account Management:
Lead influencer communication for Omnicom Influencer clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
Serve as central source of client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients
Articulate workback schedules and coordinate internal and external deliverables to keep deliverables on track
Practice Excellence:
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Work in partnership with Omnicom COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement
Required Skills:
In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
Strong agency account management background and comfort in leading internal and external conversations
Thorough understanding of the Influencer ecosystem including organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical with the ability to identify areas of optimization and to contextualize of campaign performance in reports and client presentations
Creative minded with ability to translate social trends and influencer archetypes to client business objectives
High levels of integrity, autonomy, and self-motivation
Critical thinking and problem solving tied to implementation of new processes and process improvements
Strong business acumen and the ability to make highly impactful decisions in a timely manner
Strong people leadership with comfort providing feedback and developing employees and making staff utilization decisions
Qualifications:
Bachelor's degree (Marketing/Advertising/Communications preferred)
4-7 years of experience within Influencer and preferably media environments
Hands on experience managing Influencer campaigns and client management with blue-chip companies
Experience working on client business across a variety of industries
Experience managing direct reports
#LI-ES1$140,000 to $150,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.