FunctionThe Direct Response Manager plays a central role in driving customer acquisition and retention through data-driven direct marketing programs. This position oversees the full lifecycle of the direct mail channel-from strategy and production to performance analysis-while managing budget allocations and supporting integrated campaigns across email and other direct response channels.
As the Direct Response Marketing Manager, you will oversee an average of 30 campaigns a calendar year, ensuring each initiative is strategically executed, performance-optimized, and aligned with revenue goals. This role requires hands-on ownership of invoice management, including reviewing vendor invoices for accuracy, coordinating approvals, and ensuring timely processing to maintain budget integrity and operational efficiency. You will collaborate closely with cross-functional teams to keep campaigns on schedule while upholding financial and compliance standards.
Key Responsibilities:Direct Mail Management- Lead end-to-end execution of direct mail campaigns, including planning, production timelines, vendor coordination, and quality assurance, with providing historicals to help drive creative development effectiveness.
- Work closely with the Analytics and Product teams on list strategy, segmentation, targeting, and personalization to optimize response rates.
- Manage relationships with printers, mail houses, and other external partners to ensure timely and cost-effective delivery.
- Evaluate new partners and supporting partner evaluation.
Performance Analysis & Optimization- Analyze campaign performance, response metrics, and ROI to identify trends and actionable insights.
- Develop & implement testing strategies (A/B tests, creative tests, offer tests) to continuously improve channel performance.
- Prepare regular reporting dashboards and present findings to internal stakeholders.
Budget & Project Management- Own direct mail budget planning, forecasting, and ongoing budget tracking.
- Ensure campaigns stay within budget while maximizing efficiency and impact.
- Maintain detailed project timelines and documentation to keep cross-functional teams aligned.
Cross-Channel Collaboration- Partner with the email marketing team to support integrated direct response strategies.
- Leverage learnings from email and other channels to inform direct mail optimization.
- Contribute to broader marketing initiatives that support customer acquisition, retention, and revenue goals.
Qualifications- 4-7+ years of experience in direct response marketing, with a strong focus on direct mail.
- Proven experience managing production workflows, vendor relationships, and campaign timelines.
- Strong analytical skills with the ability to interpret data, identify insights, and make recommendations.
- Familiarity with email marketing platforms, best practices, and performance metrics.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong communication and collaboration skills.
Preferred Skills (Optional)- Experience with CRM systems, marketing automation tools, or customer data platforms.
- Knowledge of postal regulations and direct mail production processes.
- Background in consumer marketing, financial institutions, or highly regulated industries
- Experience using Tableau
