Direct Response Manager, Annual Giving

Simon Fraser University

$74K — $88K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or Business Administration
  • 3-5 years of relevant fundraising, project management, and data management experience
  • Strong knowledge of direct response fundraising and marketing communications
  • Familiarity with CMS and online giving platforms, especially Engaging Networks
  • Proficient in CRM systems like Blackbaud, SunGard, or SalesForce

Responsibilities

  • Develop and implement annual fundraising programs for diverse donor audiences
  • Support multi-channel direct response campaigns and stewardship activities
  • Execute direct mail appeals, online marketing, and social media initiatives
  • Cultivate donor relationships through peer-to-peer appeals and giving days
  • Drive content creation and production for various fundraising media

Benefits

  • 7% pay in lieu of benefits and 8% vacation pay
  • Employer-paid extended health and dental plans
  • Professional development funds for eligible employees
  • Hybrid work program for certain positions
Full Job Description
Union/Affiliation:

Administrative and Professional Staff (APSA)

Pay range:

$74,288 to $88,609 annually

SFU Department Descr:

Advancement & Alumni Engagement

Position Grade:

8

# of openings:

1

Biweekly Hours:

72

About the Role

The Direct Response Manager, Annual Giving (DRM-AG) contributes to the development and implementation of SFU's annual fundraising programs for alumni, faculty, staff and the community at large. The DRM-AG supports the development and execution of multi-channel direct response campaigns, as well as cultivation and stewardship activities for annual and leadership donors. The role is responsible for executing and implementing the strategy, content and production of direct mail appeals, peer-to-peer appeals, giving days, tribute giving, online marketing, videos and social media.

Full Job Description

Qualifications

Bachelor's degree in Marketing, Communications, or Business Administration with three to five years of related fundraising experience including experience in project management; direct response fundraising; marketing and communications; data management and reporting; donor relations; or an equivalent combination of education, training and experience.
  • Excellent knowledge of strategies for integration of direct response activities with student call-centre based fundraising.
  • Excellent knowledge of direct mail, email marketing and on-line giving strategies, and ability to generate or edit content and creative for multiple mediums.
  • Excellent knowledge of multiple CMS and online giving platforms, with a preference for proficiency in Engaging Networks.
  • Excellent knowledge of fundraising constituent record management (CRM) systems (e.g., Blackbaud, SunGard, Raisers Edge, SalesForce), with a preference for proficiency in Blackbaud CRM.
  • Excellent knowledge of Microsoft Office suite, with strong proficiency in Excel.

What We Offer

At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer temporary employees who belong in the Administrative & Professional Staff Association (APSA):
  • An additional 7% pay in lieu of benefits & 8% vacation pay
  • Employer paid extended health & dental plans
  • Professional development funds (minimum contract period of 1 year)
  • Hybrid-work program for eligible positions

Additional Information

The assignment end date is June 30, 2027.

Please include your cover letter and resume in one attachment.

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