Direct Marketing Manager

ULINE

$75K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Business or a related field preferred.
  • 5+ years of experience in Direct Marketing or Database Marketing required.
  • Experience in B2B marketing is a plus.
  • Proficient in Microsoft Office and analytical software, including SAS.

Responsibilities

  • Lead customer and prospect marketing programs to drive acquisition, retention, and growth.
  • Manage and develop a team of Marketing Associates for high-volume campaign execution.
  • Own customer file performance and segmentation strategy for actionable marketing insights.
  • Partner with cross-functional teams to align campaigns with brand and business priorities.
  • Translate campaign performance data into strategies for improved targeting and ROI.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match starting day one.
  • Multiple bonus programs available.
  • Generous paid holidays and time off.
  • Tuition Assistance Program for professional continuing education.
Full Job Description

Direct Marketing Manager

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Are you a data-driven marketing leader looking to shape how millions of customers engage with a B2B industry leader? As Direct Marketing Manager, you’ll own strategy, execution and optimization for Uline’s Direct Marketing initiatives. Translate data into actionable insights that influence how we connect with customers to drive success across for our growing North American company.

Position Responsibilities

  • Lead customer and prospect marketing programs that drive acquisition, retention and growth.

  • Manage and develop a team of Marketing Associates, guiding high-volume campaign execution, including targeting, segmentation, approvals and performance tracking.

  • Own customer file performance and segmentation strategy, translating data into actionable marketing insights.

  • Partner with the Creative, Merchandising, Purchasing, eCommerce and Sales teams to align campaigns with brand guidelines and business priorities.

  • Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

Minimum Requirements

  • Bachelor’s degree. Major in Marketing, Advertising, Business or related field preferred.

  • 5+ years of experience in Direct Marketing or Database Marketing.

  • Experience in B2B is a plus.

  • Proficient in Microsoft Office and analytical software, including SAS.

Benefits

  • Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

  • Multiple bonus programs.

  • Paid holidays and generous paid time off.

  • Tuition Assistance Program that covers professional continuing education.

Employee Perks

  • On-site café and first-class fitness center with complimentary personal trainers.

  • Over four miles of beautifully maintained walking trails.

Our employees make the difference and we are committed to offering exceptional benefits and perks!Explore Uline.jobs to learn more!

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