Lowe’s

Dir-Talent Attraction & Strategic Programs

Lowe’s • $120K — $150K *
Mooresville, NC 28117In-Person
Staffing
8 - 10 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, HR, Business, or equivalent experience.
  • 10+ years in Talent Acquisition, Recruitment Marketing, HR, or a related field.
  • 7+ years in leadership roles focused on talent attraction and recruitment marketing.
  • 5+ years managing and developing high-performing teams.
  • Proven track record in executing employer brand strategies across varied channels.

Responsibilities

  • Develop and implement an integrated talent attraction strategy aligned with business priorities.
  • Advise HR and business leaders on workforce planning and talent pipelines.
  • Lead the evolution of Lowe’s employer value proposition across all candidate touchpoints.
  • Oversee the creative direction and budget for recruitment marketing to enhance brand presence.
  • Utilize data and insights to refine recruitment strategies and improve outcomes.
  • Design and manage strategic talent programs for diverse hiring pipelines.
  • Build partnerships with universities and military organizations to sustain talent pools.

Benefits

  • Opportunity to shape Lowe's employer branding and recruitment strategies.
  • Collaboration with senior leadership and various HR functions.
  • Access to resources for developing innovative talent programs.
  • Support in managing a high-performing team focused on strategic goals.
Full Job Description
Your Impact

The Director, Talent Attraction & Strategic Talent Programs leads the strategy and execution of Lowe's enterprise-wide approach to attracting, engaging, and hiring top talent across all levels, with a particular emphasis on strategic talent pipelines and early career programs. This role brings together recruitment marketing, employer branding, and strategic talent programs-including university recruiting, internships, military hiring, and other emerging pipelines-into a cohesive talent attraction strategy.

This leader is responsible for advancing Lowe's employer brand, overseeing recruitment marketing channels and campaigns, and developing scalable talent programs that build high-quality, diverse pipelines aligned with business needs. As a strategic partner to senior leadership, this role helps shape hiring strategies, elevate the candidate experience, and strengthen Lowe's position as an employer of choice across key talent segments.

What You Will Do

  • Develop and execute an integrated talent attraction strategy that aligns recruitment marketing, employer branding, and strategic talent programs with business priorities.
  • Serve as a strategic advisor to business leaders, HR, and Talent Acquisition on workforce planning, talent pipelines, and market positioning.
  • Lead and evolve Lowe's employer value proposition and recruitment marketing strategy, ensuring consistent messaging and brand positioning across all candidate touchpoints, including the careers site, social media, campaigns, content, and paid/owned/earned media.
  • Oversee creative direction, storytelling, vendors, tools, and budget to strengthen Lowe's brand as an employer of choice and maximize ROI and performance.
  • Use data, market insights, competitive intelligence, and key performance metrics to refine strategies, improve outcomes, and drive data-informed decisions
  • Design and lead enterprise strategic talent programs including university recruiting, internships, military/veteran hiring, and other emerging or non-traditional talent pipelines aligned to business needs.
  • Build and manage external partnerships with universities, military organizations, and other programs to create sustainable talent pipelines and strengthen Lowe's external brand presence.
  • Oversee internship and fellowship programs to ensure strong candidate experience, conversion rates, and business impact.
  • Establish scalable processes, tools, and technologies to support high-volume and strategic hiring needs while leading process improvements that enhance recruiting efficiency.
  • Partner across HRBPs, business leaders, DEI, marketing, community relations, government affairs, and Talent Acquisition teams to ensure an aligned and seamless talent attraction approach.
  • Lead and develop a high-performing team, building capability in strategic thinking, data analytics, and consultative partnership while fostering a culture of innovation, accountability, and continuous improvement.


Requirements / Qualifications

Education
  • Bachelor's degree in Marketing, Communications, Human Resources, Business, or related field (or equivalent experience)


Experience
  • 10+ years of progressive experience in Talent Acquisition, Recruitment Marketing, HR, or related field
  • 7+ years of experience leading talent attraction, recruitment marketing, and/or early talent programs
  • 5+ years of experience managing and developing high-performing teams
  • Proven experience developing and executing employer brand and recruitment marketing strategies across multiple channels
  • Experience designing and leading early talent programs (university recruiting, internships, military/veteran hiring)
  • Experience managing complex, cross-functional initiatives across large organizations
  • Experience managing vendor relationships, external partnerships, and program budgets
  • Strong experience leveraging data, analytics, and insights to inform strategy and measure ROI


Preferred Experience
  • Experience in high-volume or enterprise-scale hiring environments
  • Experience building non-traditional and diverse talent pipelines
  • Experience partnering with marketing and community organizations
  • Experience with talent acquisition technologies (ATS, CRM, programmatic media, analytics tools)
  • Military recruiting or military service experience


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Real Estate & Construction
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ
LOW
* Ladders Estimates

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