Horizon Blue Cross & Blue Shield

Dir, Sales

Horizon Blue Cross & Blue Shield$143K — $184K *
Healthcare
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field; MBA preferred
  • Minimum 15 years in the healthcare industry with proven sales success
  • Prior management experience leading teams and developing direct reports
  • New Jersey Health Insurance License required
  • Valid New Jersey driver's license required

Responsibilities

  • Lead account management and sales teams, ensuring client satisfaction and service delivery
  • Set and monitor performance goals for staff, providing feedback and coaching
  • Conduct annual performance reviews and address performance issues
  • Oversee staffing, development, and training activities
  • Ensure compliance with licensing and account management best practices
  • Manage department budget and expenses
  • Build and maintain strong relationships with accounts to enhance market presence

Benefits

  • Comprehensive health benefits (Medical/Dental/Vision)
  • Retirement Plans
  • Generous PTO
  • Incentive Plans
  • Wellness Programs
  • Paid Volunteer Time Off
  • Tuition Reimbursement
Full Job Description
About the Role

As the Director of Sales for the Mid-Size Market, you will lead a high-performing team responsible for driving sustainable growth, deepening client relationships, and expanding market presence. This role blends strategic leadership and hands-on execution, ensuring the team delivers new business while strengthening and growing existing accounts.

You will champion a culture of accountability, performance, and collaboration, working closely with brokers, consultants, and internal partners to deliver market-leading solutions. Success in this role means balancing revenue growth, profitability, and customer experience-all while staying ahead of market trends and driving innovation.
What You'll Do
  • 1. Drive Sales Growth & Portfolio Expansion
  • Lead efforts to acquire new, high-quality business within the mid-size segment
  • Expand existing client relationships through cross-sell and upsell opportunities
  • Ensure the team focuses on profitable and strategically aligned business
  • Utilize a consultative sales approach to deliver tailored solutions


2. Strengthen Client Relationships & Retention
  • Build and maintain strong relationships with key accounts
  • Ensure high client satisfaction and service delivery across all functions
  • Reinforce the organization's presence and credibility in the marketplace
  • Partner with internal teams to deliver a seamless client experience


3. Lead & Develop High-Performing Teams
  • Set clear direction, goals, and expectations for sales and account management teams
  • Provide ongoing coaching, feedback, and performance management
  • Oversee hiring, training, and professional development activities
  • Ensure staff meet licensing requirements and compliance standards


4. Execute Strategic Planning & Financial Management
  • Develop and manage departmental budgets and expense controls
  • Lead sales forecasting, market analysis, and annual planning
  • Align team performance with enterprise growth and profitability goals
  • Maintain accurate and compliant financial and operational processes


5. Collaborate Across Channels & Partners
  • Partner closely with brokers, consultants, and distribution channels
  • Work cross-functionally to ensure world-class service delivery
  • Collaborate with Underwriting and product teams on pricing and solutions
  • Manage alignment across internal and external stakeholders


6. Drive Market Innovation & Operational Excellence
  • Monitor market trends and competitive landscape
  • Introduce and support new product offerings and enhancements
  • Ensure efficient enrollment processes for new clients and members
  • Maintain strong internal controls and operational integrity


What You Bring

Required Qualifications & Experience
  • Bachelor's degree or relevant experience in lieu of degree
  • A minimum of fifteen (15) years of experience in the health care industry with a proven record of sales success and positive existing client relationships.
  • Proven experience in sales leadership, preferably in mid-size or commercial markets
  • Demonstrated ability to drive revenue growth and improve profitability
  • Experience leading account management and new business sales teams
  • Strong track record of team development, coaching, and performance management
  • Experience with financial planning, forecasting, and budget management
  • Ability to work cross-functionally and influence internal and external stakeholders
  • Knowledge of sales processes, compliance standards, and industry best practices
  • Experience working with brokers, consultants, and distribution channels
  • Experience collaborating with Underwriting or product development teams
  • Familiarity with enrollment operations and client onboarding processes
  • Strong understanding of market trends and competitive dynamics in the mid-size segment
  • Proficiency using Microsoft Office (Word, Excel, PowerPoint), Salesforce, and other web-based tools in a Windows environment, with the ability to quickly adapt to new systems and technologies.
  • Requires a New Jersey Health Insurance License.
  • Requires a valid New Jersey driver's license.


Preferred Qualifications
  • Prefers an MBA


Travel:
  • Travel throughout the United State is required.


Salary Range:
$143,100 - $184,065

This position is eligible for sales incentive compensation in addition to base pay. This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to: education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes:
  • Comprehensive health benefits (Medical/Dental/Vision)
  • Retirement Plans
  • Generous PTO
  • Incentive Plans
  • Wellness Programs
  • Paid Volunteer Time Off
  • Tuition Reimbursement

About Horizon Blue Cross & Blue Shield

Horizon Blue Cross Blue Shield of New Jersey is a health insurance company that provides coverage to individuals and businesses in New Jersey. The company offers a variety of health plans, including HMO, PPO, and EPO plans, as well as Medicare and Medicaid plans. Horizon BCBSNJ also provides wellness programs and resources to help members manage their health. The company is committed to improving the health of the communities it serves and has partnered with local organizations to address health disparities and promote healthy living.
Learn more about Horizon Blue Cross & Blue Shield
Size
5,500 employees
Industry

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