Job Description

SUMMARY

The Director of Corporate Relations will advance the philanthropic mission of Connecticut Children's Medical Center Foundation by developing and executing focused integrated cause related marketing programs and corporate sponsorships that drive baseline giving. He/she will be responsible for coordinating messaging and strategic communications through direct marketing to multiple audiences.

Responsibilities

ROLE RESPONSIBILITIES

Position Specific Role Responsibilities

Engages, acquires, retains and upgrades corporate donors and cause related marketing partners to drive baseline giving revenue, creating and executing strategies to engage current supporters and prospects.

Develops and executes direct mail, web marketing, social media and collateral materials using both traditional and innovative methods to generate revenue.

Leverages use of Foundation website, increases use of social media and e-communications to retain and upgrade existing corporate donors and cause related marketing partners and secures new corporate donors and cause related marketing partners.

Adheres to all relevant laws and regulations and institutional polices for cause related marketing and corporate sponsorship and development and crafts policies on cause related marketing where necessary.

Works closely with the Philanthropic Events team to identify corporate sponsorship opportunities and institutional funding needs, and ensures all staff solicitations for sponsorship are coordinated.

Monitors, evaluates and assesses ROI related to cause related marketing and corporate sponsorship solicitations.

Utilizes analytical techniques to identify corporate segments and develop appropriate contact strategies for engagement and recruitment of cause related marketing partners and corporate sponsors.

Works closely with communications teams to develop user-friendly website capabilities to support cause related marketing efforts, including comprehensive event and cause related marketing pages reinforced with push technology and social media tools.

Coordinates with communications teams to ensure consistent branding, messaging and operational procedures.

Possesses strong internal and external relationship building skills.

Values cultural diversity and other individual differences in the workforce.

Demonstrates support for the mission, values and goals of the organization through behaviors that are consistent with CT Children's standards.

Performs other related responsibilities as assigned.

Qualifications

SUPERVISORY RESPONSIBILITIES

Trains, prepares and supervises volunteers, including current and former patients and patient families, ahead of cause related marketing events and activities in which they participate.

EDUCATION and/or EXPERIENCE REQUIRED

Education Required: Bachelor's Degree

Experience Required: Minimum of 5 years in marketing communications, direct marketing, or corporate sponsorship and development.

Experience Preferred: Experience in development marketing preferred.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

KNOWLEDGE OF:
Techniques and practices of marketing, including individual and corporate marketing Data mining and leveraging web, e-mail and social media for direct marketing, e-commerce and fundraising purposes
SKILLS:
Intermediate or higher word processing skills Strong letter writing skills Strong analytical skills Strong internal and external relationship building skills ABILITY TO: Develop and implement strategic communication plans to achieve fundraising goals Present marketing strategy to internal and external audiences Gather data, compile information and prepare reports Analyze and solve complex problems Supervise and train volunteers, to include organizing, prioritizing, and scheduling work assignments Prioritize work and multi-task in a time-constrained environment

About Us

Connecticut Children's is the only health system in Connecticut that is 100% dedicated to children. Established on a legacy that spans more than 100 years, Connecticut Children's offers personalized medical care in more than 30 pediatric specialties across Connecticut and in two other states. Our transformational growth establishes us as a destination for specialized medicine and enables us to reach more children in locations that are closer to home. Our breakthrough research, superior education and training, innovative community partnerships, and commitment to diversity, equity and inclusion provide a welcoming and inspiring environment for our patients, families and team members.

At Connecticut Children's, treating children isn't just our job - it's our passion. As a leading children's health system experiencing steady growth, we're excited to expand our team with exceptional team members who share our vision of transforming children's health and well-being as one team.