Bank of America Corporation

Digital Web Content Sr. Marketing Specialist

Bank of America Corporation$71K — $119K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years equivalent team experience
  • Strong communication skills across various lines of business
  • Attention to detail and process-oriented thinking
  • Proficient with Microsoft Office, Excel, and Adobe Acrobat
  • Strong knowledge of HTML/CSS and graphics design is a plus
  • Ability to manage priorities in a deadline-driven environment

Responsibilities

  • Understand business partner needs to develop and implement marketing programs
  • Collaborate with internal teams including Digital Marketing, Editorial, and Compliance
  • Manage and traffic digital deliverables across public-facing websites
  • Mitigate risks and ensure compliance with FINRA guidelines
  • Respond quickly to market fluctuations and news
  • Ensure quality assurance and detail orientation in outputs
  • Partner with various business lines for cohesive messaging

Benefits

  • Industry-leading benefits
  • Access to paid time off
  • Resources and support for employee impact
  • Contributions to sustainable business growth and community service
Full Job Description
Job Description:

This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

The Digital Production Team is part of the broader Marketing organization and is seeking a Project Manager to join our team. In this role, you will support the delivery of digital initiatives across our public-facing websites.

The position is responsible for managing and trafficking digital deliverables, collaborating with multiple internal teams, mitigating risk, and ensuring compliance with FINRA guidelines. This is an exciting opportunity to work cross-functionally within a dynamic digital environment. The role requires close engagement with a diverse set of partners, including Operations, Technology, Digital, and Strategy teams. This is a fast-paced, high-volume position that supports daily updates to our websites.

Responsibilities:
  • Understand the needs of business partners to develop and implement programs and projects
  • Work cooperatively with multiple partners within the organization, including Digital Marketing, Field Marketing, Editorial, Product Marketing and Compliance.
  • Detail oriented for QA purposes
  • Ability to work in a fast-paced environment with rapid response to timely market fluctuations and news
  • Ability to work independently; ability to 'figure things out' when answers are not readily available.
  • Highly detailed and analytical, with an understanding of digital & financial services businesses
  • Strong emphasis on risk management and compliance
  • Technical understanding of HTML and building web and media content.
  • Intermediate Photoshop skills.
  • Advanced Adobe Acrobat skills.
  • Experience working with marketing departments of large organizations and understanding their workflow.
  • Exposure to marketing compliance and auditing.
  • The individual should be a self-motivator, well organized and possess a positive attitude.
  • Digital Marketing
  • Marketing works with Digital Marketing through the integration of online resources and digital components designed to educate and communicate to MLWM Financial Advisors and clients.
  • Updates to our public, client and internal websites Business & Segments
  • Partner with various business lines and segments for a cohesive message and streamlined process.


Required Qualifications:
  • 2+ years equivalent team experience
  • Attention to detail and process
  • Strong knowledge of HTML/CSS and graphics design a plus
  • Ability to work with business partners and technology personnel
  • Manage priorities in a deadline-driven environment
  • Strong communicator across various lines of business and levels of leadership
  • Proficient with Microsoft Office, Excel, Adobe Acrobat proficient with analytics a plus.


Desired Qualifications:
  • Intermediate Photoshop skills.
  • Advanced Adobe Acrobat skills.
  • Experience working with marketing departments of large organizations and understanding their workflow.
  • Exposure to marketing compliance and auditing.


Skills:
  • Adaptability
  • Collaboration
  • Problem Solving
  • Process Management
  • Product Marketing and Branding
  • Active Listening
  • Attention to Detail
  • Oral Communications
  • Prioritization
  • Solution Delivery Process
  • Analytical Thinking
  • Business Acumen
  • Digital Marketing
  • User Experience Design
  • Written Communications


Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:
1st shift (United States of America)

Hours Per Week:
40

Pay Transparency details

US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114), US - RI - Lincoln - 670 George Washington Hwy (RI1541)

Pay and benefits information

Pay range

$71,600.00 - $119,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

About Bank of America Corporation

Bank of America Merrill Lynch is the corporate and investment banking division of Bank of America. It provides services in mergers and acquisitions, equity and debt capital markets, lending, trading, risk management, research, and liquidity and payments management. It was formed through the combination of the corporate and investment banking activities of Bank of America and Merrill Lynch following the acquisition of the latter by the former in January 2009. Bank of America completed the acquisition of Merrill Lynch & Co on 1 January 2009. Bank of America began rebranding all of its corporate and investment banking activities under the Bank of America Merrill Lynch name in September 2009. In April 2010, Bank of America Merrill Lynch appointed Christian Meissner as head of investment banking for Europe, Middle East and Africa. In April 2011, Bank of America Merrill Lynch integrated its corporate and investment banking operations into a single division. In October 2013, Bank of America Merrill Lynch was recognised as the Most Innovative Investment Bank of the Year in The Banker's Investment Banking Awards.

Bank of America Corporation Careers

Join the dynamic team at Bank of America Corporation, a premier global financial institution where innovation, leadership, and growth go hand in hand. As one of the largest banks in the world, we offer unparalleled job opportunities and a culture that values diversity, inclusion, and professional growth. Work You’ll Do At Bank of America Corporation, you’ll be part of a team that’s dedicated to making a real difference. Whether you’re helping families buy their first home, advising businesses on expansion, or developing cutting-edge financial technologies, your work will have an impact. Our commitment to leadership in the financial industry has never been stronger, and we need passionate, skilled professionals to lead our journey. Explore a World of Opportunities From entry-level positions to leadership roles, Bank of America Corporation offers a variety of career paths in areas such as investment banking, technology, marketing, and risk management. Our job opportunities span the globe, providing the chance to work alongside the best in the industry and develop skills that will propel your career forward. Internship Programs Kickstart your career with Bank of America Corporation’s internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that complements your academic studies. Interns gain invaluable networking opportunities, receive mentorship from seasoned professionals, and learn about the culture and operations of a global financial leader. Benefits and Growth Bank of America Corporation is committed to the well-being and continuous professional development of our team members. We offer a competitive benefits package that supports the health, financial stability, and work-life balance of our employees. Our training programs and development initiatives ensure that every team member has the opportunity to grow and advance within the company. Inclusive Culture We believe our strength lies in our diversity. Bank of America Corporation fosters an inclusive environment where all employees can thrive. Through diversity training and a commitment to equal opportunities, we cultivate leadership and innovation that reflect the wide-ranging communities we serve. Join Our Team Are you ready to advance your career at a company that’s at the forefront of the financial industry? Explore the positions available at Bank of America Corporation and find where your skills and interests align with our needs. We are continuously hiring and looking for individuals who are curious, creative, and eager to drive change. Stay Connected Keep up to date with the latest from Bank of America Corporation Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that match your career interests and get insider tips that can help you during your application and interview process. Bank of America Corporation is not just a company—it’s a place where you can shape your future and the future of finance. Join us and be part of a team that’s redefining what a bank can be.
Learn more about Bank of America Corporation
Size
208,000 employees
Market Cap
$260.3 billion
Industry
Net Income
$17.8 billion
Founded
1998
5 Year Trend
-1.4%
NASDAQ

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