Microsoft

Digital Stores Go-to-Market Lead- Americas

Microsoft • $86K — $169K *
Redmond, WA 98052In-Person
Consumer Technology
Less than 5 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Master's Degree in relevant field OR Bachelor's Degree plus 2+ years experience in related roles OR 3+ years experience or equivalent role.
  • 3+ years experience in go-to-market (GTM) strategy or business planning roles.
  • 3+ years experience in digital or product marketing management.
  • 2+ years in project/vendor management.
  • Experience working in a fast-paced eCommerce environment.

Responsibilities

  • Define and evolve the go-to-market framework for Digital Stores products.
  • Translate product priorities into actionable execution plans for the Americas.
  • Drive readiness and continuously improve GTM processes and playbooks.
  • Lead end-to-end execution of product launches and campaigns in the Americas.
  • Coordinate with stakeholders and partners to deliver customer-relevant outcomes.
  • Test and scale locally relevant customer ideas and programs.
  • Analyze performance data to optimize GTM programs and customer outcomes.

Benefits

  • Opportunity to work with cross-functional teams.
  • Engagement in cutting-edge eCommerce strategies.
  • Professional growth opportunities in a dynamic environment.
Full Job Description
Overview

The Digital Stores Go-to-Market Lead - Americas is responsible for driving the planning and execution of go-to-market programs across products within Microsoft Digital Stores. This role partners with cross-functional teams across Product, Marketing, Merchandising, and Operations to translate global and regional priorities into customer-relevant, scalable execution, ensuring readiness, consistency, and performance across product launches, campaigns, and commercial moments. The role requires strong execution rigor, structured problem-solving, and the ability to continuously improve go-to-market approaches in a fast-paced eCommerce environment.

Scope
  • Primary ownership: Go-to-market (GTM) planning and execution across products within Microsoft Digital Stores in the Americas, including Devices (Surface Consumer, Surface Commercial, Gaming Devices) and services (Microsoft 365), driving integrated, customer-relevant GTM programs across product areas
  • Secondary responsibility: Microsoft 365 line-of-business stewardship, focused on financial performance tracking, customer insights development, and shaping perspectives to drive alignment and improve execution across stakeholders


Responsibilities

Planning
  • Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
  • Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies
  • Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness


Execution
  • Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan
  • Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes
  • Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs


Measure & Monitor
  • rack and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes
  • Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning
  • Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions


Embody our Culture & Values

Qualifications

Required/minimum qualifications

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles
    • OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
    • OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.


Additional or preferred qualifications

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
    • OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
    • OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
    • OR equivalent experience.
  • 3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
  • 3+ years experience in integrated, digital or product marketing management.
  • 2+ years project/vendor management experience.


eCommerce IC3 - The typical base pay range for this role across the U.S. is USD $86,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $113,300 - $187,400 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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