Now hiring! Digital Solutions Lead - Automotive RefinishSouthfield, Michigan or Remote Home OfficeWe are looking for a
Digital Solutions Lead to join our Automotive Refinish team in the US.
As a Digital Solutions Lead, you will drive digital initiatives and serve as Refinity support for the Americas Automotive Refinish business. You will support the implementation of BASF's total offering, including strategy, value proposition, and the development of new digital solutions while enhancing existing tools. Working cross-functionally and with customers, you will identify needs, drive innovation, and deliver a differentiated customer experience. In addition, you will collaborate with global teams to align on market priorities and support the development and launch of new solutions.
As a Digital Solutions Lead - Automotive Refinish, you create chemistry by...- Acting as a lead for driving digital with our customers and sales teams, including keeping the organization up to date on all activities Driving Digital
- Driving Refinity adoption with customers and sales teams while keeping stakeholders informed on progress and activities
- Managing Refinity operations, including user access, onboarding, trainings, and data maintenance
- Providing end-to-end technical and operational support for field teams, partners, and customers
- Developing and delivering training resources, SOPs, and monthly Q&A sessions to enable digital product user adoption and engagement
- Partnering with product owners and vendors to enhance system functionality, support integrations, and resolve issues (testing, bug tracking, API coordination)
- Tracking conversion performance and collaborate with key accounts, MSO partners, and internal teams to deliver reporting, insights, and continuous improvements
- Staying current on competitive offering across the region, monitor industry trends, and establishing SWOT analysis on each key player to ensure color tool offer delivers a competitive advantage for BASF
If you...- Have a solid educational background and relevant experience within the collision repair industry or a closely related automotive sector
- Demonstrate proven experience across key commercial functions, including marketing, product management, and/or sales and distribution
- Exhibit advanced proficiency in Microsoft Office tools, particularly PowerPoint, Excel, Word, and Power BI (preferable)
- Apply strategic, big-picture thinking with a demonstrated ability to lead cross-functional teams and drive impactful business outcomes
- Cultivate strong stakeholder relationships and effectively translate business needs into actionable strategies and execution plans
- Maintain a strong understanding of digital processes and their application within business and operational environments
- Demonstrate excellent time management capabilities alongside strong verbal and written communication skills
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It's what we call
you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees' overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.
Just some of the many benefits we offer include:
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
