Keurig Dr Pepper

Digital Shelf SEO & GEO Manager

Keurig Dr Pepper$96K — $140K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in SEO, product, digital shelf, eCommerce, or content optimization roles with proven results.
  • Bachelor's degree in Marketing, Business, Technology, or related field, or equivalent experience.
  • In-depth knowledge of SEO/GEO principles and advanced optimization methods.
  • Familiar with structured content, metadata, taxonomy, and CMS/DAM/PIM platforms.
  • Proficient in analytics and performance tools such as Google Search Console.
  • Ability to work cross-functionally in matrixed teams.

Responsibilities

  • Lead SEO and GEO strategies for enhanced digital content visibility and conversion.
  • Define optimization roadmaps with marketing and e-commerce stakeholders.
  • Design and scale agentic workflows for faster content optimization processes.
  • Collaborate with teams to embed continuous improvement practices through benchmarking and experimentation.
  • QA outputs from customized agent implementations alongside engineering teams.
  • Report performance insights and optimization impacts to stakeholders clearly.

Benefits

  • Medical, Dental, Vision coverage.
  • Paid Time Off including parental leave, vacation, and sick days.
  • 401k plan with company matching.
  • Tuition Reimbursement for continued education.
  • Mileage Reimbursement for business travel expenses.
  • Performance-based annual bonus eligibility.
Full Job Description
Job Overview:

The Digital Shelf SEO, GEO Optimization Manager is part of a new team within Marketing focused on Marketing Technology and Digital Experiences, responsible for leading the strategy, execution, and scaling of how Keurig Dr Pepper products and content are discovered, selected, and amplified across search engines, LLMs, and retailer digital shelf environments. This role owns the development and operationalization of SEO, Generative Engine Optimization (GEO), and agentic optimization capabilities, ensuring structured content, metadata, and workflows enable scalable optimization across product and listing pages within eCommerce platforms.

Role Scope
  • Lead the development and execution of SEO and GEO strategies and solutions across digital shelf content to improve discoverability, AI answer inclusion, and conversion performance across retailer and owned platforms.
  • Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.
  • Establish, build, and scale AI-enabled workflows to analyze category and competitor content, automate optimization, and drive continuous improvement.
  • Own cross-functional alignment across Marketing, eCommerce, Brand, Legal, IT, and agency partners to standardize content practices and accelerate adoption of optimization capabilities.
  • Drive digital shelf and GEO performance through analytics, testing, and application of evolving SEO, GEO, and Agentic capabilities.

Key Responsibilities
  • Lead and execute SEO and GEO strategies across digital shelf content to improve search rankings, Agent citation inclusion, and conversion outcomes at scale.
  • Partner with stakeholders across Marketing, eCommerce, Brand, and agencies to define optimization roadmaps and deliver enterprise content standards aligned to search and AI discovery.
  • Design, build, iterate, and scale agentic workflows (content audits, optimization engines, automated recommendations, content review) to improve speed, quality, and efficiency of content optimization.
  • Collaborate with Brand, Digital Shelf and Legal teams to establish process and workflow for continuous improvement through experimentation, competitor benchmarking, and adoption of emerging SEO, GEO, and AI optimization best practices.
  • Work closely with Engineering team to QA the outputs from the implementation of customized agents.
  • Communicate strategy, performance insights, and optimization impact to stakeholders through clear reporting and executive-ready storytelling.

Total Rewards:
  • Salary range $96,800 - $140,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • 6+ years of experience in SEO, Product, digital shelf, eComm, or content optimization roles, with demonstrated impact on share, organic visibility, AI search outcomes, and conversion performance.
  • Bachelor's degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
  • Deep understanding of SEO/GEO fundamentals and advanced optimization strategies
  • Experience with structured content, metadata, taxonomy, and platforms such as CMS, DAM, and PIM
  • Experience with analytics and performance tools (e.g., Google Search Console, SEO platforms, eCommerce analytics)
  • Experience working in and influencing cross-functional, matrixed environments

PREFERRED QUALIFICATIONS
  • Experience with applied AI, GenAI, or agentic workflows, including the ability to prototype or validate use cases using APIs, low-code tools, or lightweight applications.
  • Experience designing or scaling automation and agentic workflows
  • Strong analytical, problem-solving, and stakeholder leadership skills
  • Experience publishing content into CMS and PIM systems.

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ

Similar Jobs

More Jobs at Keurig Dr Pepper

More Retail & Consumer Goods Jobs

Find similar Digital Shelf SEO & GEO Manager jobs: