Citigroup, Inc

Digital Reputation Management, Assistant Vice President

Citigroup, Inc$79K — $118K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Marketing, Digital Media, Business, Technology, or related field
  • 3-5 years of experience in communications, digital marketing, consulting, or change management
  • Strong project management and organizational skills
  • Excellent written, verbal, and interpersonal communication skills
  • Familiarity with AI tools like ChatGPT and Copilot
  • Ability to adapt in a fast-changing environment with evolving priorities

Responsibilities

  • Monitor representation of the firm across AI platforms using various tools
  • Track the latest trends in AI-powered search and answer engines
  • Support AI visibility audits and benchmarking initiatives
  • Identify content opportunities for improving visibility in AI responses
  • Support digital reputation assessment and monitoring
  • Coordinate with external vendors on AI visibility initiatives
  • Create training resources and educational materials

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) savings plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Generous paid time off including vacation and sick leave
  • Paid holidays
Full Job Description
About the Role

This Assistant Vice President role is part of the Digital Reputation Management team within Communications and supports implementation of the team's AI visibility initiatives. This role will help monitor and assess how the firm is represented across AI-powered search platforms and identify opportunities to strengthen the firm's digital presence in evolving AI environments. This role will also help facilitate the adoption of AI best practices across the function.

This is not a deeply technical SEO or AI engineering role. We are looking for someone who is naturally curious, eager to learn, passionate about innovation, and excited to help shape how Communications evolves in an AI-driven environment.

The ideal candidate enjoys exploring new ideas, working across teams, solving problems, and helping colleagues successfully adopt new capabilities.

Responsibilities:
  • Assist in monitoring how the firm is represented across AI platforms such as ChatGPT, Gemini, Claude, Copilot, Perplexity, and Google AI Overviews by using monitoring tools
  • Track the latest developments in AI-powered search, answer engines, GEO, and AEO best practices
  • Support AI visibility audits, benchmarking initiatives, and reporting efforts
  • Assist in identifying content opportunities that improve the firm's visibility and representation in AI-generated responses
  • Support digital reputation assessments and monitoring programs
  • Coordinate with external vendors, agencies, and technology partners supporting AI visibility initiatives
  • Create AI training resources, playbooks, and educational materials
  • Help teams navigate new tools, workflows, and emerging capabilities
  • Assist with project management, stakeholder coordination, presentations, and reporting activities


Qualifications and Education:
  • Bachelor's degree in Communications, Marketing, Digital Media, Business, Technology, or related field
  • 3-5 years of experience in communications, digital, marketing, consulting, product, change management, or related disciplines
  • Strong project management and organizational skills
  • Excellent written, verbal, and interpersonal communication skills
  • Strong familiarity with AI tools such as ChatGPT, Copilot, Gemini, Claude, and similar platforms
  • Ability to work effectively in a fast-changing environment with evolving priorities
  • Strong analytical and problem-solving capabilities
  • Experience collaborating across multiple teams and stakeholder groups
  • Demonstrated ability to quickly learn new technologies and concepts
  • Experience creating presentations, executive summaries, and strategic recommendations


Preferred (Not Required)
  • Experience supporting digital transformation, innovation, or change management initiatives
  • Familiarity with content strategy, social media, analytics, search, or digital platforms
  • Experience developing training materials, governance documentation, or knowledge-management resources


Critical Competencies:
  • Curiosity and innovation
  • AI adoption
  • Digital strategy
  • Digital reputation management
  • Project management
  • Problem solving
  • Data analysis
  • Oral and written communication


Job Family Group:
Communications and External Relations

Job Family:
Communications Management

Time Type:
Full time

Primary Location:
Jacksonville Florida United States

Primary Location Full Time Salary Range:
$79,120.00 - $118,680.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Aug 20, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ

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