OverviewJob Overview:The Digital Marketing Manager is responsible for developing, executing, and optimizing multi-channel paid advertising campaigns that drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with deep expertise in digital media platforms and analytics, as well as strong leadership skills to guide a team and collaborate cross-functionally.
Please note: We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future. What's In It For Me?- Market Value Compensation ($100,000.00-$110,000.00 depending on experience)
- Bonus Eligiblility based on performance metrics
- PTO: Unlimited with Supervisor partnership
- Fully remote with 10% Travel
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan: company will match 30% up to the first 6% of your
contributed amount - Life Insurance, Short-Term and Long-Term Disability
- Special Program Options: FSA, EAP, Legal Services, and Identity Theft
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth through Wrench University
ResponsibilitiesWhat Will I Do?- Strategic Campaign Development:
- Design and implement comprehensive paid media strategies across channels including Google Ads, Bing, Meta and programmatic platforms.
- Identify target audiences, set campaign goals, and define key performance indicators (KPIs) in alignment with business objectives.
- Campaign Management & Optimization:
- Work with a portfolio of locations to provide intake of their goals and needs and deliver to agency responsible for execution
- Oversee end-to-end campaign execution, including ad creation, budget allocation, bidding strategies, and performance tracking.
- Utilize A/B testing and other methodologies to optimize ad creative, landing pages, and conversion funnels.
- Monitor campaign performance in real time and adjust strategies to maximize ROI and meet or exceed KPIs.
- Data Analysis & Reporting:
- Analyze campaign data using tools like Adobe, marketing dashboards, and third-party reporting software.
- Generate regular performance reports and insights for senior leadership and stakeholders.
- Make data-driven recommendations to refine strategies and improve campaign effectiveness.
- Team Leadership & Collaboration:
- Mentor and manage a team of digital media specialists, ensuring ongoing professional development and high-quality campaign execution.
- Collaborate with cross-functional teams including creative, content, SEO, and product marketing to ensure cohesive campaign strategies.
- Liaise with external partners and vendors to leverage additional expertise and tools.
- Industry & Trend Monitoring:
- Stay current with digital marketing trends, emerging platforms, and evolving best practices.
- Evaluate and integrate new digital tools and techniques to enhance campaign performance.
- Develop and manage the paid media budget, ensuring efficient allocation of resources.
- Conduct regular budget reviews to assess spend effectiveness and ROI.
QualificationsDo I Have What it Takes?- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3 or more years of experience in digital marketing with a strong focus on paid media management.
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools.
- Proficient with analytics and reporting tools (e.g., Google Analytics, Adobe, Domo).
- Experience with A/B testing tools and methodologies.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication and leadership abilities.
- Proven track record of successfully managing large-scale digital advertising campaigns.
- Ability to work effectively in a fast-paced, dynamic environment.
- Detail-oriented with strong organizational skills.
- Ability to think creatively and strategically to drive campaign innovation.
- Familiarity with SEO/SEM strategies is a plus.
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