Job TitleDigital Products & Channels ManagerBanesco USA is seeking a
Digital Products & Channels Manager for our Product Management business unit.
Primary Job Duties:- Drive strategies and long-term vision to build, enhance, and promote best-in-class digital products and channels and guiding the marketing team in executing all communications and marketing assets
- Conduct user research and usability studies in collaboration with IT, vendors, and other teams
- Create a product vision (short-and long- term) and convert it into a concrete strategy
- Spearhead market research and analysis to identify opportunities for new or existing features and functionalities
- Partner with business owners and other areas to build roadmaps and customer journeys, and apply them as the gatekeeper of digital tools
- Develop and implement pipelines for extracting, transforming, and loading data into an information product
- Develop business cases and impact analysis in collaboration with the different areas of the organization
- Oversee all digital product and channels marketing efforts
- Partner with Treasury Management and other teams to manage roadmaps for all digital products and channels
- Oversee and actively participate in product projects, requirements discovery, solution design, development, and implementation, user personas, and user acceptance testing
- Identify key capabilities needed and potential issues
- Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization
- Develop product marketing initiatives for positioning, messaging, and differentiation from competitors
- Monitor and evaluate product performance for continuous improvement
- Manage digital products, services and channels, and executing marketing strategies and tactics
- Develop product descriptions, product guides, marketing tasks, and provide training to sales teams
- Manage product key performance indicators, trend analysis, and product pricing
- Conduct market research and analysis, stay informed of industry trends, emerging technologies, and customer preferences
- Understand and stay current in the industry's product and technology landscape, bringing new ideas to the team
- Responsible for accountability for risk, openly exchanging ideas and opinions, elevating concerns, and adhering to policies and procedures.
Job Requirements:- Education: Bachelor's degree in business, marketing, computer science, information systems, or related field
- Experience: Three (3) to five (5) years of experience as a Product Manager in Digital products and/or channels, or similar role in the banking or financial services industry, demonstrating success taking an idea from concept to a fully launched solution.
- Strong analytical, prioritization and negotiating skills
- Passion for getting great products to market
- Ability to manage multiple projects and thrive in a collaborative, fast-changing environment
- Strong consultative and well-articulated communication and writing skills, with the ability to interact with and influence at all levels of the organization
- Identifies new opportunities by creating bonds of trust with team members
- Understanding of business processes related to digital products and channels
- Strong analytical skills with the ability to work through complex concepts/data and present simple solutions
- Ability to have fun and a willingness to try new things and challenge the teams
- Ability to self-motivate and work well independently and with different teams. A self-starter with the ability to work in a fast-paced environment
- Product marketing experience
- Project management skills-experience
- Experience with data aggregation and analytics, including SQL queries
- Knowledge of SQL; experience with Q2 and CoreIQ is a plus.
Benefits & Perks- Competitive base salary.
- Paid time off.
- Hybrid schedule.
- 401k with employer match.
- Tuition reimbursement.
- Paid parental leave.
- Medical, Dental, Vision.
- Life Insurance.
- Supplemental Insurances.
- Short-Term & Long-Term Disability Benefits.
- Free parking.
- On-site Cafeteria.
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