HNI Corp

Digital Operations Manager

HNI Corp • $88K — $105K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, eCommerce, or related field required.
  • 3+ years of experience in leading digital marketing, eCommerce, or related digital growth initiatives required; 5 years preferred.
  • Experience leveraging demand forecasts, sales data, and inventory metrics to support business decisions.
  • Strong analytical skills with the ability to translate complex data into practical recommendations.

Responsibilities

  • Partner closely with cross-functional teams to activate campaigns and optimize spend.
  • Manage paid media and performance activation programs aligned with growth strategies.
  • Develop and manage promotional strategies and activation calendars for key business moments.
  • Collaborate with performance media teams and agencies to manage budgeting and optimization.
  • Monitor and optimize performance metrics such as revenue and conversion rates.
  • Serve as a liaison between stakeholders to align internal processes and systems.
  • Lead demand planning to align forecasts and inventory with revenue goals.

Benefits

  • Opportunity to support marketplace growth and improve eCommerce performance.
  • Engagement in cross-departmental collaboration fostering a diverse work environment.
  • Chance to work with external agencies and vendor partners for comprehensive media strategies.
Full Job Description
Description

Position at HNI Workplace Furnishings

Position Summary

The Digital Operations Manager is responsible for executing performance-driven activation strategies that support revenue growth across the organization's transactional partners. This role executes paid media, promotional programs, and day-to-day activation operations.

Key Responsibilities
  • Partner closely with cross-functional teams to activate campaigns, optimize spend, and ensure effective execution across the digital shelf.
  • Manage paid media and performance activation programs in alignment with established growth strategies and revenue targets.
  • Develop and manage promotional strategies and activation calendars to support key business moments, product launches, and sales initiatives.
  • Partner with performance media teams and external agencies to manage budgets, pacing, and optimization across paid channels.
  • Monitor and optimize performance metrics including revenue, conversion, ROAS, and spend efficiency, escalating risks and opportunities as needed.
  • Serve as an operational liaison between key stakeholders and teams aligning internal processes and systems to provide the support required to service our customers.
  • Lead demand planning and supply chain teams to align forecasts, inventory availability, and activation timing in support of revenue and service-level goals.
  • Monitor warehouse and product suppressions, ensuring product availability and driving continuous improvement to support eCommerce performance.
  • Maintain activation of documentation, processes, and reporting to support consistency and scalability.
  • Support test-and-learn initiatives across paid media, promotions, and activation tactics, applying learning to future execution.
  • Prepare performance updates, insights, and recommendations for internal stakeholders.
  • Collaborate with cross functional teams to align product launches, pricing, promotions, and inventory planning.
  • Participate in activities as appropriate to ensure the success of the success of the organization.


Qualifications
  • Bachelor's degree in business, marketing, eCommerce, or related field required.
  • 3+ years of experience in leading digital marketing, eCommerce, or related digital growth/strategy initiatives required; 5 years preferred.
  • Experience leveraging demand forecasts, sales data, and inventory metrics to support business decisions.
  • Strong analytical skills with the ability to translate complex data into practical recommendations.

Join HNI and help drive marketplace growth by ensuring product availability, improving inventory performance, and supporting data-driven decision-making across our eCommerce business.

About HNI Corp

HNI Corporation is a manufacturer of office furniture and hearth products. The company was founded in 1944 and is headquartered in Muscatine, Iowa. HNI's office furniture brands include HON, Allsteel, and Maxon. The company's hearth brands include Heatilator, Heat & Glo, and Quadra-Fire. HNI has manufacturing facilities in the United States, Canada, China, and Taiwan.
Learn more about HNI Corp
Size
7,900 employees
Market Cap
$1.1 billion
Industry
Net Income
$41.9 million
Founded
1944
5 Year Trend
-0.2%
Revenue
$1.9 billion
NASDAQ

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