Director, Digital Merchandising
Remote
Local Candidates Preferred

Description:
Diversified Systems is searching for a Director, Digital Merchandising for to serve as one of the key leaders on the Digital team developing and executing digital commerce strategy with the objective of significant top-line and bottom-line growth. This role has direct responsibility for day-to-day operations and analytics associated with running categories of business for Site and App experiences during the peak of Q4 selling. The Director will serve as the primary point of contact with the Core Merchandising teams and maintain a holistic view of the site experience while partnering with Category Merchants, Planning, Creative, Marketing, Bangalore Commerce Services, Operations, and Customer Care Services.

This role is responsible for achieving the goal of effortless shopping while delivering financial performance within assigned categories.

Responsibilities:

• Build (Vision and Enable)
  • Drive growth and productivity across digital channels.
  • Responsible for bringing the merchandise assortment strategy to life in the digital channel for both pre-season (Spring and Summer '27) as well as in-season optimization (Delivering Holiday '26 results, inclusive of Cyber Week).
  • Accountable for site experience, content, navigation, and analytics/performance.
  • Influence projection, presentation, and customer experience for the total website.
  • Provide leadership and guidance in the development of concepts, strategies, planning, implementation, and coordination for digital business.
  • Build and maintain productive partnerships with cross-functional areas, internal stakeholders, external vendors, and resources.
  • Influence the development of the digital customer experience in effort to support the full omnichannel experience, with focus on creating the site link between the App, social platforms, and digital advertising.
  • Pattern industry trends in customer behavior and competitive positioning to maintain ongoing awareness.
  • Understand site and customer experience gaps to drive capabilities and improvements to achieve business results.
• Run (Deliver)
  • Ensure consumers are provided with an exceptional experience through the website.
  • Responsible for identifying what the customer wants, how she shops and navigates through the site, and what drives conversion.
  • Ensure consistency of digital store standards across all categories as it relates to concepts, ideas, and layouts.
  • Provide site content management oversight, including responsibility for site messaging and standards for merchandising, creative, and navigation.
  • Influence and play a leadership role with cross-functional partners including Marketing, Finance, Category Merchants, Planners, Platform, and Operations teams.
  • Responsible for prioritization of Test & Learn initiatives affecting digital operations.
  • Support the team to achieve corporate goals and oversee recruitment, development, and performance management of direct and dotted-line reports.
• Results
  • Responsible for site analytics, customer behavior, and KPIs.
  • Leverage data and insights to make data-driven changes and improvements in overall programs and monitor success over time.
  • Analyze current and projected ROI on all initiatives to assist in long-term planning for digital businesses and required assets.
  • Continuously acquire customer and market insights that drive site performance improvements.
  • Conduct frequent internal and external evaluations of the site to ensure the optimal customer experience.
  • Communicate strategies and results to the overall business and senior leadership on a regular basis.
  • Leverage insights from the Customer Care Center, surveys, and other customer feedback sources.
  • Serve as a key contributor in all business meetings.

Requirements:

Experience leading digital commerce, digital merchandising, or e-commerce operations required.
Experience managing site experience, content, navigation, and analytics required.
Experience driving growth and productivity across digital channels required.
Experience partnering with Merchandising, Planning, Creative, Marketing, Operations, and Customer Care teams required.
Experience utilizing site analytics, customer behavior metrics, and KPI reporting required.
Experience leading omnichannel customer experience initiatives required.
Experience managing Test & Learn initiatives required.
Experience influencing cross-functional stakeholders and senior leadership required.
Strong analytical skills with the ability to leverage data and customer insights to improve performance required.
Experience managing and developing team members required.
Strong communication, leadership, and stakeholder management skills required.