- Location: Irving, Texas
- Type: Contract
- Job #106929
Digital Marketing Specialist Location: Irving, TX (Hybrid)
Schedule: Full-Time, 40 Hours/Week
Duration: Contract through December 31st, 2026, possibility for extension
Pay Rate: $37-$41
/hr (based on experience)
About the Opportunity Epitec is seeking a
Digital Marketing Specialist to support a high-performing conference marketing team focused on driving exhibitor and sponsorship revenue through strategic digital marketing initiatives. This role is ideal for a results-oriented marketer with experience in
B2B marketing, lead generation, email marketing, campaign analytics, and digital advertising.
The successful candidate will develop and execute multi-channel marketing campaigns, partner closely with sales teams, and use data-driven insights to optimize performance and maximize ROI.
What You'll Do - Develop and execute integrated marketing campaigns to increase awareness of exhibitor and sponsorship opportunities.
- Manage email marketing, digital advertising, sponsored content, and lead generation initiatives.
- Execute campaigns across channels including email, LinkedIn, Google Display Network, video, and web properties.
- Partner with sales teams to generate, nurture, and deliver qualified leads.
- Monitor campaign performance and provide ROI reporting, benchmarking, and actionable recommendations.
- Conduct A/B testing and content audits to improve engagement, conversion rates, and overall campaign effectiveness.
- Create and optimize messaging, positioning, and value propositions targeted toward executive-level audiences.
- Manage website, microsite, and exhibitor page content while supporting SEO and SEM initiatives.
- Collaborate cross-functionally with brand, content, creative, digital marketing, and sales enablement teams.
- Analyze customer behavior, competitive insights, and industry trends to inform marketing strategy.
- Support lead generation events and onsite marketing activities as needed.
Required Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in B2B product marketing and value proposition development.
- Experience executing and optimizing digital marketing and email marketing campaigns.
- Proven success driving revenue through marketing and sales channels.
- Experience with:
- Multi-channel campaign creation
- Lead generation and lead management
- Campaign analytics and reporting
- Pipeline conversion strategies
- Marketing automation and database marketing
- Strong understanding of positioning, messaging, and customer-focused content development.
- Excellent written, verbal, presentation, and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications - Experience with Canva or similar design tools.
- Knowledge of Google Analytics, Power BI, and marketing performance reporting.
- Experience with SEO/SEM, content management systems, and web content creation.
- Experience with Adobe Experience Manager (AEM).
- Strong understanding of design principles and visual marketing best practices.
- Experience supporting conference, event, or sponsorship marketing programs.
Ideal Candidate We're looking for someone who is:
- Analytical and data-driven
- Highly collaborative and team-oriented
- A strong communicator and storyteller
- Detail-oriented with excellent project management skills
- Adaptable, proactive, and self-motivated
- Passionate about creating impactful marketing programs that drive measurable business results
Work Environment - Hybrid schedule with onsite attendance in Irving, TX one day per week (Wednesday preferred).
- Standard 40-hour work week.
- No anticipated overtime or weekend work.
- Two-round interview process.
