Top skills:
-Process Improvement
-Agile
-Quality Assurance

Schedule: Fully onsite

KEY RESPONSIBILITES/REQUIREMENTS:

Creative & Campaign Management: 

Website Optimization: 
-Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
-Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience. 
-Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.

Product Launches & Campaigns:
-Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
-Develop and implement comprehensive tracking systems for all marketing campaigns.
-Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
-Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.

Data-Driven Decision Making: 
-Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
-Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.

Collaboration: 
-Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
-Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
-Ensure regular communication of project status, risks, and opportunities to all stakeholders. 

Skills and Qualifications
-7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
-Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
-Excellent analytical skills with the ability to interpret data and derive actionable insights.
-Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
-Experience working with marketing to drive eCommerce merchandising and sales.
-Strong eCommerce experience required.
-Preferred experience in large retail eCommerce organizations.
-Proficiency in ecommerce platforms, data analytics tools, and CRM software.
-Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.

Education: 
-Bachelor’s degree in Marketing, Communications, or related field, preferred.

Experience:
-Platform Operations: Oversee new product launches, content updates, and monthly promo setups across the SMB-specific sections of eCommerce site
-Project Delivery: Lead digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.
-Business Growth: Drive SMB revenue generation, increase Average Order Value (AOV), and improve conversion rates by optimizing online user experiences.
-Stakeholder Management: Collaborate across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.
-Analytics: Define and monitor KPIs, manage operational budgets, and build dashboards to measure the success of SMB-specific initiatives.

Qualifications & Requirements
-Experience: \(3+\) to \(5+\) years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).
-Technical Skills: Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).
-Soft Skills: Exceptional communication, ability to synthesize complex data for senior leadership, and strong problem-solving capabilities in high-pressure environments.