Toll Brothers

Digital Marketing Manager

Toll Brothers$88K — $105K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, IT, Computer Science or relevant field
  • 5+ years of experience in digital marketing and SEM
  • Deep knowledge of PPC, tracking techniques, and data analysis
  • Proficient with Google Ads, GA4, Google Tag Manager, and Google Sheets
  • Skilled in managing large marketing budgets efficiently
  • Good communication skills for conveying complex concepts
  • Comfortable with Google Appscript and pursuing ongoing learning in digital trends

Responsibilities

  • Lead SEM campaigns and analyze data for actionable insights
  • Manage and forecast SEM budgets, monitoring performance regularly
  • Collaborate to set objectives and digital ad strategies for divisions
  • Ensure timely and accurate campaign implementation
  • Design optimized experiences for targeted audiences and manage testing roadmaps
  • Develop and troubleshoot pixel and tracking tags for media goals
  • Serve as escalation point for campaign discrepancies and ad serving errors

Benefits

  • Comprehensive medical and dental coverage
  • 401(k) plan
  • Discounted stock purchase options
  • Home and appliance discount programs
  • Opportunities for professional growth within a Fortune 500 company
Full Job Description
Overview

Toll Brothers, America's leading luxury home builder, seeks a Digital Marketing Manager to join our marketing team in our corporate office based in Fort Washington, Pennsylvania.

What is the opportunity?

The Digital Marketing Manager leads the planning and execution of our search engine marketing (SEM) campaigns and analytics as part of our Media team. This role requires a high level of cross-functional collaboration to develop and implement digital marketing strategies that align with our business goals and will partner closely with the broader Media team on digital strategies to meet KPIs, use data to direct decision making, and identify and test new strategies to improve performance. The ideal candidate has an in-depth understanding of the digital media marketplace and reaching target audiences. This is an individual-contributor role with no direct reports or people-management responsibilities.

What are the primary responsibilities?
  • Lead our SEM efforts, including analyzing campaign data and translating it into actionable insights
  • Manage and forecast SEM budgets, monitoring performance regularly and alerting stakeholders when attention is needed
  • Collaborate with the broader team to identify objectives and goals for each division and implement the best digital ad strategies to achieve goals
  • Ensure campaigns are implemented timely and accurately
  • Design optimized experiences for targeted audience segments and develop a testing roadmap that includes a process for organizing results & aggregating learnings, including clear communication to relevant stakeholders
  • Develop, implement, and troubleshoot pixel and tracking tags, including creative and placement tags, in partnership with the team to support media goals, with responsibility for documentation, testing, and ongoing troubleshooting
  • Serve as a primary escalation point for troubleshooting and resolving campaign discrepancies, ad serving errors, broken creative, and 3rd party tracking issues
  • Manage issues with reporting visualization tool and work directly with the Business Analytics team to resolve issues
  • All other duties as assigned

This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!

Qualifications

Does this describe you?
  • Organized project manager with broad experience administering digital marketing campaigns and initiatives that drive revenue and improve the customer experience
  • Skilled at data analysis and extracting meaningful insights from diverse data sources to solve marketing challenges
  • Curious problem solver who seeks to create efficient processes through scripting and automation where possible
  • Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • Self-starter who seeks to learn new skills, find better ways of working, and share best practices and learnings with teammates
  • Possess a desire to stay current with digital trends and new technologies to stay ahead of the curve
  • Flexible and willing to take on additional responsibilities beyond core duties as needed

Do you have these qualifications:
  • Essential:
    • Bachelor's degree in Marketing, IT, Computer Science or relevant field
    • Comfortable with reading & writing Google Appscript
    • A deep knowledge of PPC, tracking techniques, and data analysis
    • Proficient with Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Sheets
    • Experience with efficiently managing large marketing budgets
    • A proven track record for developing testing strategies that deliver marketing wins
    • Good communication skills. Able to effectively communicate concepts to individuals with varying levels of digital marketing knowledge
    • Cross-channel marketing experience
    • 5+ years of previous related experience
    • Hybrid role: minimum 3 days per week in office; requirements may vary by Division/Department
  • Preferred:
    • Experience with SEO and best practices
    • Experience in the homebuilding industry
    • Enterprise account management experience overseeing budgets greater than $1,000,000
    • Experience with Big Query, Python, Machine Learning/AI, and various data visualization tools (Power BI)
    • Demonstrated success executing Conversion Rate Optimization (CRO) & ad landing page strategies

This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

About Toll Brothers

Toll Brothers create and sell construction homes. Their residential communities provide traditional residences and active living communities. Their online sales consultants assist in your home search, about the community, and schedule a virtual appointment.

Toll Brothers Careers

Join the esteemed team at Toll Brothers, America's leading builder of luxury homes, and be part of a company known for its unwavering commitment to quality and customer satisfaction. At Toll Brothers, we offer more than just job opportunities; we provide a pathway to a fulfilling career in the homebuilding industry, enriched with diversity training and leadership development.

Work You’ll Do

Embark on a career journey with Toll Brothers and contribute to our mission of crafting dream homes across the nation. Our team benefits from a culture that values innovation, growth, and professional excellence. Whether you're looking to advance in construction management, design, sales, or customer service, Toll Brothers offers a variety of positions that could match your skills and ambitions.

Innovative Work

At Toll Brothers, innovation is at the core of everything we do. Join our team and leverage cutting-edge technology and sustainable practices to redefine luxury living. With projects that span across the country, your work at Toll Brothers will not only challenge you professionally but also contribute to shaping the future of American housing.

Be Part of a Great Team

Our employees are our greatest asset, and we pride ourselves on creating a supportive and dynamic work environment. The culture at Toll Brothers encourages teamwork, leadership, and continuous learning through professional development and mentorship programs. By joining our team, you'll collaborate with industry experts and gain invaluable networking opportunities that foster career growth and personal development.

Future-Proof Your Career

Toll Brothers is dedicated to the growth and development of its employees. We offer robust training programs, including leadership development and diversity training, to ensure you are well-equipped to meet the challenges of today and tomorrow. With Toll Brothers, your career is in your hands, and the opportunities for advancement are abundant.

Explore Job Opportunities and Internships

Whether you're a seasoned professional seeking to elevate your career or a recent graduate looking for an internship, Toll Brothers has opportunities that can lead to rewarding employment. Our hiring process is designed to identify and attract individuals who are passionate, curious, and driven to excel in their respective fields.

Stay Connected

- **Join Our Team**: Search open positions that align with your skills and interests. We are constantly on the lookout for creative, solution-driven team players who are ready to make a significant impact. - **Keep Up to Date**: Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. - **Job Alert Emails**: Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Toll Brothers. At Toll Brothers, we are not just building homes; we are building careers. Join us and become part of a legacy of luxury, quality, and innovation.
Learn more about Toll Brothers
Size
5,100 employees
Market Cap
$5.7 billion
Industry
Net Income
$486.2 million
Founded
1967
5 Year Trend
+12.1%
Revenue
$7.3 billion
NASDAQ

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