Digital Marketing Manager

St. Joseph's Health

$95K — $115K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in relevant field
  • 10+ years of digital marketing experience, focusing on content development and social media
  • Strong interpersonal and communication skills with a demonstrated history of success
  • Solid understanding of SEO practices and methodologies
  • Experience with email marketing and CRM platforms
  • Familiarity with website development, specifically CMS tools like WordPress
  • Exceptional analytical capabilities to extract insights from complex data sets
  • Project management skills to handle multiple projects with tight deadlines

Responsibilities

  • Develop and implement strategic digital marketing initiatives
  • Drive content development and manage social media platforms
  • Utilize analytics to influence digital marketing strategies and decisions
  • Oversee website development projects and ensure optimal user experience
  • Conduct SEO audits and enhance visibility on business listings
  • Collaborate with cross-functional teams to integrate 'digital first' thinking
  • Monitor and evaluate the effectiveness of digital marketing campaigns

Benefits

  • Comprehensive health, dental, prescription and vision coverage
  • 403b retirement options with company matching
  • Eligibility for federal student loan forgiveness due to non-profit status
  • PTO and paid holidays to support work-life balance
  • Tuition reimbursement for further education opportunities
  • Employee Assistance Program for personal support
  • Long-term disability insurance options
  • Life insurance available
  • Onsite daycare program for employees' convenience
Full Job Description
Job Description

The Digital Marketing Manager will provide strategic thinking and operational support for a variety of digital marketing activities, including social media, email, SEO, business listings management, and website development. This role ensures that "digital first" thinking is incorporated at every step of the marketing planning process. The successful candidate will be analytical and data-driven, utilizing analytics to drive digital decision-making and create effective and engaging content.

Qualifications

  • Bachelor's degree
  • 10+ years digital marketing experience, including content development and social media management
  • Must have excellent interpersonal and communications skills with a proven track record of success
  • Knowledge of SEO practices and techniques
  • Familiarity with email marketing and CRM platforms
  • Experience with website development and use of website CMS tools such as Wordpress
  • Strong analytical skills and ability to sift through significant amounts of complex data to isolate what matters and hone-in on opportunities to deliver impactful updates and optimization
  • Previous healthcare industry experience a plus
  • Strong project management skills and ability to effectively manage multiple projects with competing priorities. Ability to execute within tight deadlines with attention to detail and accuracy


Benefits Eligibility: (Full-time and Part-time Employees-over 20 hours a week)
  • Competitive salary*
  • Robust benefits with health, dental, Rx and vision plans
  • 403b retirement plan options with company match**
  • Health & Wellness*
  • Non-Profit Health System - eligible for Federal Student Loan Forgiveness
  • PTO, and paid holidays
  • Tuition reimbursement
  • Employee Assistance Program
  • LTD : Long Term Disability
  • Life Insurance Options
  • Onsite Day care Program

*Available for Per Diem Employees and Part-time Employees working under 20 hours per week.

**403b Company Match not applicable for Per Diem Employees and Part-time Employees working under 20 hours per week.

Pay transparency: St. Joseph's Health provides a salary range to comply with New Jersey Law. The rate of pay for each position will be determined based on a variety of factors including the candidate's relevant experience, qualifications, skills, etc." The salary range does not include incentives, differential pay or other forms of compensation.

About the Team

St. Joseph's University Medical Center is an academic tertiary care medical center and state designated trauma center, located on the Paterson campus, regularly accepts referrals of difficult or unusual cases from other hospitals and physicians and performs both complex and routine procedures.

The Medical Center offers a full complement of specialty and subspecialty services including ambulatory, behavioral health, cardiovascular, emergency/trauma, internal medicine, neuroscience, oncology, orthopedic/spine, rehabilitation, surgical specialty, women's health, imaging and pediatrics.

The nursing team at St. Joseph's University Medical Center, which includes St. Joseph's Children's Hospital, has held the Magnet Award for Nursing Excellence, the profession's highest honor, since 1999. They are also recipients of the prestigious 2010 Magnet Prize™ - one of only 8 Magnet-designated hospitals to ever receive The Magnet Prize, and the only one worldwide to receive the 2010 award.

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