Primary Purpose: The primary purpose of the Digital Marketing Manager, Plastics & Elastomers (P&E) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in P&E markets.
What You'll Do:• Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
• Define goals and strategic initiatives
• Conduct market analysis
• Define customer segments and determine target markets
• Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
• Develop value propositions and messaging frameworks
• Serve as the marketing lead for the P&E industry, developing market insights, identifying formulation trends, and transforming supplier strategies into effective customer-facing campaigns.
• Analyze the most effective marketing channels for strategic execution of product lines and industries
• Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
• Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
• Develop processes and systems to optimize the marketing process and conversion rates
• Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
• Perform other related duties as required or requested
What You'll Need:• Bachelor's degree from a fully accredited four-year institution or equivalent work experience required
• 5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
• (Preferred) 3+ years of experience in a technical or business capacity for the plastics and elastomer formulation industries
• Strong knowledge and experience using PC and Windows operating systems
• Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
• Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
• Excellent ability to solve complex and challenging situations
• Strong written and verbal communication and active listening skills
• Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
• Knowledge of marketing strategies and proper short- and long-term execution
Where You'll Work:This is a hybrid role in Bellevue, WA
Pay and Benefits:- The salary range for this position is $98,000 - $135,000 annually.
- The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's relevant experience, education, training, certifications, qualifications, and work location.
- Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
What You Can Expect: Strong
work/life flexibility.
- To be surrounded by an inclusive team who is collaborative and committed to the achievement of the company.
- To be rewarded for your contributions with a targeted annual company bonus and annual salary reviews.
- Competitive pay and benefits.
