Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role. We believe in continuous change and improvement that requires strong prioritization, judgment, and decision-making abilities.
You Can Expect To:
As a member of the Market Engagement team, you will lead Pariveda's digital strategy across web, email, SEO/SEM, and demand generation, while serving as the primary technical lead for WordPress and HubSpot to turn approved marketing assets into high-performing digital experiences that drive pipeline.
- Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities.
- Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.
- Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels.
- Translate campaign priorities and approved assets into on-brand digital executions across email, website, landing pages, and other owned channels.
- Activate ABM account lists across digital channels and feed performance insights back to Program Marketing.
- Own and operate Pariveda's website as a strategic digital product, including backlog management, publishing standards, WordPress governance, UX improvements, and enablement for internal users.
- Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis.
- Build and deploy email campaigns, nurture flows, and automated programs in HubSpot, while overseeing lead scoring, lifecycle logic, routing, and key integrations.
- Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules.
- Own Martech evaluation, licensing, governance, and campaign taxonomy, and develop reporting frameworks and dashboards that improve conversion, engagement, and efficiency.
We Look For:
The successful candidate possesses the following critical qualifications:
- 5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment.
- Strong hands-on experience with WordPress and HubSpot, including website publishing, campaign execution, nurture programs, and lifecycle management.
- Experience with ABM, CRO, reporting and dashboarding, and martech governance.
- Excellent written and oral communication skills.
- Ability to prioritize, multitask, and manage time effectively in a fast-paced environment.
- High attention to detail and strong analytical thinking.
- Proven ability to collaborate successfully with cross-functional partners.
- Strong organizational skills.
- Proficiency with Microsoft Office Suite, including Excel.
- Bachelor's Degree in Marketing, Communications, Business, or a related field, or comparable experience.
- Legally authorized to work for any company in the United States without sponsorship.
Pariveda Benefits
- Transparent and Equitable Salary - The salary range for this position is {$115,900 - $139,300}. Actual salaries may vary based on factors including but not limited to location, experience, and performance.
- Comprehensive medical, dental, and vision insurance for you and your family
- Employer Health Savings Account (HSA) contribution
- 2% 401(k), vested immediately
- Company ownership through Employee Stock Ownership Plan (ESOP)
- Plenty of Paid Time Off - 4 weeks of vacation time, 10 holidays, 1 floating holiday
- Paid sabbatical after 5 years of service for Principals and above
- Paid parental leave & breast milk shipping costs reimbursed for work travel
- Employee Assistance Program (EAP), health concierge, and financial wellness tool
- Company paid cell phone plan and device stipend
- Life insurance
- Short-Term and Long-Term Disability
