Newell Brands Inc

Digital Marketing Manager

Newell Brands Inc • $124K — $170K *
Brampton, ON L6P 2P6In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in digital/performance marketing, especially in retail media or marketplace advertising.
  • Proven experience managing Amazon Ads, including Sponsored Products and DSP strategies.
  • Skilled in managing external agency partners with accountability for performance.
  • Experience with budget management and reporting infrastructures; proficiency in Excel required.
  • Prior experience in people management or readiness to develop direct reports.
  • Strong ability to communicate effectively with cross-functional teams, translating media insights for actionable strategies.

Responsibilities

  • Develop and execute the top-of-funnel media strategy across various platforms.
  • Manage the Amazon Ads business and strengthen agency relationships for optimized performance.
  • Oversee budget allocation and tracking for TOF and retail media initiatives.
  • Facilitate structured meetings to connect media performance with cross-functional teams.
  • Set, monitor, and optimize KPIs to enhance campaign effectiveness.
  • Lead and mentor the Associate Digital Marketing Manager, delegating day-to-day tasks as needed.
  • Deliver high-level reporting linking media investments to business outcomes.

Benefits

  • Opportunity to manage a high-impact marketing budget and strategy.
  • Development and mentorship opportunities for junior team members.
  • Collaboration across various departments to enhance overall brand performance.
  • Access to leading retail media platforms and innovative ad formats.
  • Engagement with top-tier external agencies and partners.
Full Job Description
Job ID: 16568

Reports to: Manager, Ecommerce

Direct Report(s): Associate Digital Marketing Manager

Role Objective

Own the strategy, execution, and performance of top-of-funnel (TOF) digital media and retail media network (RMN) investment across the portfolio, driving traffic, brand awareness, and full-funnel conversion in partnership with ecommerce, brand marketing, and customer sales teams. This role builds and leads a scalable digital marketing function - setting media strategy, managing budget stewardship, and developing the Associate Digital Marketing Manager to execute against it - while ensuring upstream media decisions translate into legible, actionable outcomes for downstream retail and ecommerce stakeholders.

Key Responsibilities & Scope

TOF Media & Retail Media Strategy
  • Own the TOF media and retail media network strategy across paid social, programmatic/DSP, and onsite/offsite retail media (Amazon, Walmart Connect, Instacart, Triangle Retail Media, Criteo, and emerging platforms).
  • Set channel mix, investment priorities, and audience/targeting strategy in line with brand and revenue objectives.
  • Evaluate and pilot new ad formats and retail media innovations, assessing fit before scaling investment.


Amazon Ads Business Ownership
  • Own the Amazon Ads business end-to-end, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP investment strategy.
  • Serve as the primary day-to-day point of contact with Amazon Ads, managing the relationship, escalations, and access to beta programs, new ad formats, and platform roadmap updates.
  • Direct and manage agency partners Commerce IQ and Amerge, setting campaign strategy and performance expectations, reviewing optimization recommendations, and holding partners accountable to ROAS, spend efficiency, and SKU-level profitability targets.
  • Ensure alignment between agency-led execution and internal budget pacing, reporting, and cross-functional cadence.


Budget Ownership & Pacing
  • Own the retail media and TOF budget end-to-end - planning, allocation, YoY variance tracking, and in-flight pacing.
  • Maintain and evolve budget tracking infrastructure to flag pacing risk, surface status in real time, and support timely reallocation decisions.
  • Partner with Finance and the Manager, Ecommerce on budget planning cycles and reforecasts.


Cross-Functional Alignment & Cadence
  • Run a structured, recurring cadence connecting TOF media performance to downstream retail media, content, and brand/e-commerce teams.
  • Own standing forums (e.g., monthly performance reviews) with clear agendas, named owners, and follow-through on action items.
  • Act as the connective layer between upstream media strategy and downstream execution, ensuring performance data is understood and actioned by stakeholders who don't sit in media day-to-day.


Performance Management & Optimization
  • Set and monitor KPIs across ROAS, CPC, CTR, VCR, share of voice, brand lift, and CPM; drive optimization based on performance trends.
  • Direct A/B testing of media messaging and creative to improve conversion and media efficiency.
  • Partner with Digital Shelf/PDP owners to ensure TOF traffic lands on conversion-ready product pages.


Team Leadership
  • Manage, coach, and develop the Associate Digital Marketing Manager, setting priorities, reviewing work, and building their platform and analytical capability over time.
  • Delegate day-to-day campaign execution and reporting to the Associate while retaining ownership of strategy, budget, and stakeholder relationships.


Reporting & Insights
  • Deliver consolidated, executive-ready reporting that ties media spend to incremental revenue, margin, and brand engagement.
  • Present performance and strategy updates to the Manager, Ecommerce and cross-functional leadership as needed.


KPIs / Success Measures
  • ROAS and media efficiency by channel/platform
  • Incremental revenue and conversion lift from TOF/retail media spend
  • Budget pacing accuracy and variance to plan
  • Cadence adherence and downstream stakeholder alignment (on-time reporting, action-item closure)
  • Brand awareness/engagement metrics (share of voice, VCR, brand lift)
  • Associate Digital Marketing Manager development and output quality


Qualifications

  • 5+ years in digital/performance marketing, with meaningful experience in retail media or marketplace advertising, including direct ownership of an Amazon Ads business.
  • Experience managing external agency partners (e.g., Commerce IQ, Amerge, or similar retail media agencies), including setting strategy and holding partners to performance targets.
  • Demonstrated experience managing budgets and reporting infrastructure (advanced Excel required; SQL/BI tools a plus).
  • Prior people management experience, or clear readiness to manage and develop a direct report.
  • Strong cross-functional communication skills - able to translate media performance into terms downstream teams can act on.
  • Familiarity with retail media platforms (Amazon, Walmart Connect, Instacart, Triangle Retail Media, Criteo, or similar) and programmatic/DSP buying.


The Brampton base pay range for this position is from $124,080- $170,610. Salary will be based on prior experience related to the skills required for this position.

#LI-DF1

Date Posted: Aug 5, 2026

About Newell Brands Inc

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Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

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