Google

Digital Marketing Manager, Google Store, Platforms and Devices Marketing

Google$116K — $166K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 4 years of marketing experience in digital, product marketing, or growth strategies.
  • Experience managing cross-functional projects and stakeholder relationships.
  • Experience creating digital experiences for complex products.
  • Knowledge of online merchandising best practices and e-commerce metrics.
  • Detail-oriented with data-driven decision-making ability.
  • Passion for AI tools and content management systems.

Responsibilities

  • Develop site presentation and merchandising for hardware and services to enhance online shopping.
  • Serve as the expert on hardware categories like watches and phones to align with consumer needs.
  • Create launch content and landing pages focused on a shopper-centric approach.
  • Develop go-to-market strategies and site content for new products and campaigns using data insights.
  • Collaborate with Creative, UX, Analytics, Sales, and Marketing teams for an optimized consumer journey.

Benefits

  • 15% bonus target
  • Equity benefits
  • Comprehensive healthcare options
  • Generous paid time off and holidays
  • Opportunities for professional development and growth.
Full Job Description
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This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing working across one or more marketing fields (e.g., digital marketing, product marketing, growth, go-to-market strategy, etc.).
  • Experience managing cross-functional projects and stakeholder relationships.

Preferred qualifications:
  • Experience supporting the creation of the digital experience for complex products and product portfolios.
  • Knowledge and experience with online merchandising best practices and e-commerce metrics.
  • Ability to work with a data and detail-oriented approach.
  • Passion and facility with AI tools and experience with content management systems.


About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Develop site presentation and product merchandising for hardware, subscriptions, and services to optimize the online shopping experience.
  • Act as the expert for hardware categories (including watches, hearables, accessories, and phones) to meet consumer, business, and brand needs.
  • Lead the creation of launch content, modules, and landing pages using accurate, "shopper-centric" thinking to spotlight products.
  • Formulate impactful GTM strategies and site content for new product launches and brand-driving campaigns by leveraging data tools and AI.
  • Partner with Creative, UX, Analytics, Sales, and Marketing teams to promote the portfolio and ensure a seamless, optimized consumer journey.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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