The opportunity Delaware North is hiring a full-time Digital Marketing Manager to join our team in Buffalo, New York. As a Digital Marketing Manager , you will be responsible for the digital experience, ensuring full integration with all online and offline marketing, with the goal of generating awareness and increasing overall revenues. If you have lofty career goals and want a challenging role where collaboration and hard work are rewarded, apply now.
Pay Minimum - Anticipated Maximum Base Salary: $79,900 - $107,800 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/ .
What we offer At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
What will you do? - Support the implementation and maintenance of Google Analytics
- Collaborate with the Data and Analytics team t o leverage data to drive successful business decisions and digital experiences for stakeholders
- Ensure the e ffectiveness and productivity of digital marketing efforts, including web, email marketing, social media , and digital content
- Verify that all content is on-brand, consistent , and optimized for search and social promotion
- Identify new and effective ways to distribute content and ensure maximum return on investment
- Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
- Analyze online statistics and website analytics, and use this data to maximize digital efforts
More about you - Bachelor's degree required with e xperience directing digital marketing from a strategy and oversight level
- Broad overall marketing experience at the consumer level with st rong comprehension and knowledge of systems and tools, including content management systems , databases , email marketing platforms , w ebsite development , e - commerce system s , and digital asset management systems
- E xperience with graphic design elements, video development and production , and digital content development, with f amiliarity with Adobe Creative Cloud, Figma, or digital asset management tools
- Strong HTML/CSS skills with experience troubleshooting formatting and rendering issues
- E xperience with Tableau or Google Data Studio for dashboard design, with the a bility to technically optimize for on-site performance
- Experience with QA practices, email, and web testing tools
- Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
- Experience with SQL, AMPscript, or scripting logic for dynamic content
- Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and ex perience with A/B testing methodologies
- Experience with Web and e-commerce hosting environments and payment gateway integrations
- Familiar with compliance requirements, including CAN-SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools
Shift details M-F
