Your Role as a Digital Marketing Manager:We're looking for a performance-obsessed Digital Marketing Manager to own and scale Appspace's paid media engine. Paid media is the primary mandate of this role-you will control significant advertising budgets across search, social, and display channels, and be held accountable for pipeline contribution and ROAS. Beyond paid, you'll help optimize our website for conversion and AI-engine discoverability, and partner cross-functionally to ensure every dollar of digital spend is tied directly to revenue outcomes.
This is not a generalist role. The right candidate lives in campaign dashboards, obsesses over cost-per-opportunity, and knows how to scale what's working while ruthlessly cutting what isn't.
A Day in the Life of a Digital Marketing Manager:- Own and Optimize Paid Media Programs
Paid media performance is the core metric by which this role is measured. You will:
- Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads-continuously rebalancing based on pipeline contribution and cost-per-opportunity.
- Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year.
- Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs.
- Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership.
- Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically.
- Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams-using performance data to drive the next iteration of brand assets.
- Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets.
- Stay current with platform algorithm changes (Google's AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively.
- Optimize Website Performance
- Measure and monitor the Appspace website's health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders.
- Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery.
- Manage and coordinate with Appspace's external SEO agency-set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies.
- Implement and maintain website tracking through Google Tag Manager.
- Collaborate Across the Marketing & Revenue Team
- Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine-partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals.
- Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue.
- Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement.
- Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.
What You'll Need:- Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results-specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. Please be prepared to share performance results.
- AI-Augmented Execution: Hands-on use of AI-driven marketing workflows-ad copy generation, audience modeling, bid optimization, and creative testing at scale.
- Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting.
- ABM & Intent Data: Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales.
- Analytical Rigor: Ability to move beyond surface-level reporting-interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence.
- Web & CRO Fluency: Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices.
- Revenue Mindset: Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing.
- Adaptability: A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly.
For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.
- Generous PTO
- 5 additional days off for training
- Flexible work schedules
- Remote work opportunities
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- Paid company holidays
