Responsibilities
We are looking for a Digital Marketing Manager to join our team! In this role, you will plan, develop, and execute web, social, and online strategies to make ADS a digital leader in the stormwater space. If you are passionate about digital marketing and have strong storytelling and analytical skills, we would love to hear from you!
Key Responsibilities:
- Build infrastructure to support ADS Digital Transformation.
- Integrate systems to create a cohesive customer experience.
- Lead and advocate for digital marketing.
- Evaluate software and trends to benefit the business.
- Collaborate with internal teams, external agencies, and vendor partners.
- Optimize digital campaigns using email, SEO/PPC, social, etc.
- Create marketing content to promote products/services/sustainability.
- Implement marketing automation capabilities to drive engagement, loyalty, and sales.
- Develop a full view and attribution and ROI model using digital and social analytics.
- Create dashboards and infographics for actionable insights.
- Measure and report performance of digital marketing campaigns against goals (ROI and KPIs).
Qualifications:
- Bachelor’s degree in marketing, technology, or related field; MBA preferred.
- 7-10 years of experience in digital marketing or related field.
- CMS experience (Sitefinity a plus).
- CRM experience (Salesforce preferred).
- Marketing Automation experience (Pardot preferred).
- Digital Asset Management (DAM) experience.
- Product Information Management (PIM) experience.
- Expertise in digital analytics (tagging, attribution, dashboard development).
- Knowledge of website analytics tools.
- Ability to travel up to 25%.
Skills & Competencies:
- Strong storytelling capabilities.
- Data-driven with analytical skills.
- Ability to parse data, draw conclusions, and pivot if necessary.
- Proven success in cross-collaboration with stakeholders.
- Understanding of UX/CX and its impact on the digital landscape.
- Experience in developing digital strategy and programs with measurable ROI.
- Executing, measuring, and optimizing digital marketing campaigns.
- Project management skills and ability to juggle multiple projects.
- Strong attention to detail.
- Experience with A/B testing and multivariate experiments.
- Visual content marketing experience.
- B2B experience.
- Collaborative personality and ability to align with others.
- Highly motivated and results-oriented.
- Strong project management and strategic planning skills.
- Effective presentation skills.
- Forward-thinking leadership style.
- Excellent organizational skills.
- Hands-on approach and ability to operate under pressure.
- High ethical and moral standards.
- Analytical ability to derive insights from data.
- Approachable and candid.
#LI-JC1
#LI-Onsite
Company Benefits:
Health & Welfare Benefits: Medical and prescription drug plans, telemedicine (with medical plan), High-Deductible Health Plan (HDHP) and Health Savings Account (HSA), dental and vision plans, virtual physical therapy*, an employee assistance program (EAP)*, and voluntary accident, critical illness, and hospital indemnification programs.
Financial Benefits: Retirement 401k program with company match, an employee stock purchase plan (voluntary), financial wellness planning*, paid parental leave*, flexible spending accounts (FSA) for child care and health care, short-term and long-term disability*, basic life insurance, accidental death and dismemberment (AD&D)*, adoption financial reimbursement*, tuition reimbursement*, voluntary life insurance (for employees, spouses, and children), and voluntary identity theft and fraud protection.
*100% paid by ADS.
