Accor

Digital Marketing Manager

Accor • $83K — $88K *
Boston, MA 02115In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Familiarity with Microsoft Content Management tool or similar platforms.
  • Basic HTML knowledge is preferred.
  • Experience with Google Analytics or other web analytics tools.
  • Proficient in online display advertising and campaign management.
  • Strong writing skills with a focus on effective communication.
  • Understanding of SEO practices is a plus.
  • Quick learner with the ability to adapt to new tasks and tools.
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint).
  • Bachelor's degree in communications or a related field.

Responsibilities

  • Develop and update content for hotel brand sites including events and attractions.
  • Conduct property tours for influencers and media to highlight unique offerings.
  • Create marketing collateral that aligns with brand standards and supports hotel operations.
  • Write engaging copy for online communications and partner websites.
  • Edit and manage online content to enhance brand presence.
  • Attend SEM and SEO strategic meetings and follow up on action items.
  • Optimize website content using keywords provided by a search agency.
  • Analyze website performance metrics to identify improvement opportunities.
  • Lead the development of guest offers and improve website conversions autonomously.
  • Negotiate and manage vendor relationships with technology and marketing partners.
  • Execute corporate e-commerce campaigns reflecting strategic marketing goals.
  • Participate in photo and video shoots for content development.
  • Manage OTA site content and negotiate inbound links from local sites.
  • Oversee online advertising efforts in collaboration with internet marketing teams.
  • Provide monthly performance reports to RDOSM and stakeholders.

Benefits

  • Employee benefit card with discounted rates at Accor worldwide for you and your family.
  • Comprehensive medical, dental, vision, and life insurance benefits.
  • Personalized development opportunities within Accor's brand portfolio.
  • Involvement in Corporate Social Responsibility initiatives to make a difference.
Full Job Description
Job Description
  • Development and updating of content/packages to brand sites including Raffles and restaurant for hotel including new pages landing for events, attractions and activities that bring visitors to the destinations
  • Conduct property tours for influencers, content creators, and media, showcasing the hotel's unique offerings, key brand pillars and other storytelling opportunities
  • Design and develop marketing collateral to support hotel operations, sales initiatives, guest communications, events, and brand campaigns while ensuring adherence to brand standards
  • Author creative messaging and/or copywriting for online communications and partner websites, newsletters, package offerings, etc.
  • Editing/proofreading/content management of online presence
  • Involved in SEM and SEO strategic calls/meetings and follow up action items
  • Implement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels' search agency
  • Analyze and measure brand and vanity website functionality, independently identify areas of friction and obstacles for website visitors and present results and plans and actions to RDOSM
  • Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business
  • Work closely with appropriate teams to develop and lead new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results. Working autonomously on project necessary.
  • Negotiate and manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutions
  • Execute corporate e-commerce campaigns to support the hotel strategic marketing plans working within the established budgets
  • Participation in photo and video shoots and strategies surrounding image needs and utilization, including VR and the latest technology
  • Manage content and imagery on the OTA sites through the Market Manager contacts and the Content Team at GRC (Expedia, Travelocity, Orbitz, Kiwi, etc.)
  • Manage presence on listing sites and acquire inbound links from local/regional sites
  • Manage the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions etc. in consultation with the corporate internet marketing team and/or the hotel search agencies and RDOSM. Negotiate with key partners as necessary.
  • Provide the RDOSM and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems and consumer online reviews.
  • Liaise with digital media outlets, influencers and bloggers to maximize exposure. Negotiating partnerships that deliver maximum ROI.
  • Support public relations department with the online communication component of crisis and issues management
  • Support affiliate marketing initiatives through editorial and content management of Key Websites


Qualifications

Skills and Experience
  • Familiarity with Microsoft Content Management tool or other content management platforms.
  • Basic html knowledge an asset
  • Familiarity with Google Analytics or other web analytics tools and metrics
  • Past experience purchasing online display advertising and coordination online campaigns
  • Strong written communications skills
  • Knowledge of search engine optimization practices also an asset
  • Fast learner; can learn new programs and tasks quickly and effectively
  • Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint
  • Bachelors' degree in communications or related field

Physical Requirements
  • Flexible and long hours sometimes required.
  • Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move object.


Additional Information

What We Offer
  • Salary Range: $83,000-$88,000
  • Employee benefit card offering discounted rates in Accor worldwide for you and your family.
  • Excellent Company benefits including medical, dental, vision and life insurance.
  • Personalized development opportunities across Accor's extensive brand portfolio.
  • Ability to make a difference through our Corporate Social Responsibility activities

About Accor

Accor is a multinational hospitality company that operates in 110 countries. It was founded in 1967 and has its headquarters in Issy-les-Moulineaux, France. The company operates over 4,800 hotels, resorts, and residences under brands such as Sofitel, Novotel, Mercure, and Ibis. Accor also offers a range of services to businesses and individuals, including meeting and event planning, loyalty programs, and digital solutions. In 2020, the company launched its ALLSAFE program, which includes enhanced hygiene and safety measures in response to the COVID-19 pandemic.
Learn more about Accor
Size
214,000 employees
Industry
Hospitality & Recreation
* Ladders Estimates

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