Digital Marketing | Behavioral Healthcare - SUD & MH| On-site|Pompano Beach, FLBanyan Treatment Centers is seeking an execution-focused
Director of Digital Marketing to lead the performance, optimization, and growth of its multi-channel marketing efforts. This role will drive patient acquisition, engagement, and brand visibility through a data-driven, ROI-focused approach across digital and traditional channels.
Key Responsibilities- Lead the development and execution of a comprehensive, performance-driven marketing strategy aligned with organizational growth objectives.
- Own and optimize all paid and organic marketing channels, including Google Ads, Meta, SEO, email, SMS, directories, and social media.
- Drive measurable improvements in patient acquisition, conversion rates, and overall marketing ROI.
- Partner cross-functionally with Business Development, Admissions, Finance, and Executive Leadership to align marketing efforts with operational and revenue goals.
- Translate data and business insights into targeted, actionable campaigns that support admissions growth.
- Establish clear reporting frameworks, analyze campaign performance, and communicate insights in a way that informs both executive decision-making and day-to-day execution.
- Manage and allocate marketing budgets with a strong focus on efficiency, accountability, and return on investment.
- Guide content and brand strategy across web, social, and email to strengthen positioning and engagement.
- Ensure brand consistency and support reputation management efforts across platforms.
- Lead and develop internal marketing team members while managing external agencies and partners as needed.
- Build scalable processes and workflows that support growth while maintaining speed, quality, and alignment across teams.
Qualifications- 7+ years of marketing experience, including at least 3 years in a leadership role
- 2+ years of Healthcare marketing experience required; experience in substance use disorder (SUD) treatment is strongly preferred
- Bachelor's degree in Marketing, Communications, Business, or related field
- Demonstrated track record of owning marketing outcomes end-to-end, with direct accountability for performance and results (not solely advisory or consultative roles)
- Experience managing integrated marketing campaigns from strategy through execution
Competencies- Strong business acumen with the ability to operate effectively across functions and levels of the organization
- Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools
- Highly analytical, with the ability to translate data into clear, actionable insights
- Hands-on leadership style with a focus on execution, accountability, and team development
- Strong communication skills, with the ability to engage both executive leadership and operational teams
- Ability to operate in a fast-paced, high-growth environment with evolving priorities
Apply NowIf you are a results-driven marketing leader with healthcare experience and a strong track record of execution and ownership, we encourage you to apply.
