Digital Marketing & AI Manager

Firematic Supply Co, Inc

$80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong background in marketing, digital strategy, e-commerce, content, or brand leadership
  • Experience in building and improving websites and campaigns
  • Proficient with AI tools and analytics for efficiency
  • Creative thinker with execution capabilities
  • Excellent communication and project management skills
  • Ability to thrive in a fast-paced, family-owned environment

Responsibilities

  • Lead marketing strategy across all divisions and brands
  • Manage digital marketing, website content, social media, and email campaigns
  • Create supportive content and campaigns for sales, recruiting, and brand awareness
  • Ensure consistency and creativity in Firematic's online and offline presence
  • Utilize data and analytics to enhance website performance and marketing outcomes
  • Implement AI tools to boost marketing and communication efficiency
  • Collaborate with leadership, sales, HR, and operations for company initiatives

Benefits

  • Hands-on leadership role with creative freedom
  • Opportunity to integrate AI and automation in marketing strategies
  • Dynamic work environment in a family-owned business
  • Scope to shape the company’s brand narrative
  • Collaboration with multiple business divisions to drive growth
Full Job Description
About the role

We're looking for a Digital Marketing/AI Manager to lead Firematic's marketing efforts while helping us use AI and automation to work smarter across the company. This is a hands-on leadership role for someone who is equal parts creative marketer, digital strategist, and tech-savvy problem solver.

This person will own Firematic's overall marketing strategy across our companies and divisions, including branding, content, website, digital campaigns, recruiting marketing, and sales support. They'll also help identify ways AI can improve efficiency, content creation, communication, and customer experience.

What you'll be doing
  • Lead Firematic's marketing strategy across all divisions, brands, and locations
  • Manage digital marketing, website content, social media, email campaigns, and branded materials
  • Create content and campaigns that support sales, recruiting, customer relationships, and brand awareness
  • Bring consistency and creativity to how Firematic shows up online, in print, at events, and in the field
  • Use data, testing, and analytics to improve website performance and marketing results
  • Identify and implement AI tools and automation that improve marketing, communication, and internal workflows
  • Partner with leadership, sales, HR, and operations to support growth and company initiatives
  • Help tell the Firematic story in a way that reflects who we are, what we do, and the people we serve

What we're looking for
  • Strong background in marketing, digital strategy, e-commerce, content, or brand leadership
  • Experience building and improving websites, campaigns, and customer-facing content
  • Comfortable using AI tools, automation, and analytics to improve efficiency and results
  • Creative thinker who can also execute and get things done
  • Strong communication and project management skills
  • Someone who can fit into a fast-moving, family-owned business and build something meaningful

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