Uw Health

Digital Experience Strategist

Uw Health$70K — $95K *
Hospitals & Medical Centers
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Digital Marketing, Communication, Computer Science, or a related field, or 4 years of equivalent experience
  • 3 years of experience in digital strategy and/or content management with increasing responsibility
  • Experience with complex enterprise websites
  • Preferred experience with healthcare websites
  • Preferred experience with testing platforms

Responsibilities

  • Lead day-to-day execution and optimization of digital experiences
  • Enhance site structure and navigation for improved user journeys
  • Utilize analytics and user experience best practices to inform strategy
  • Collaborate with cross-functional teams to align digital strategy with organizational goals
  • Drive continuous improvement in digital governance and experimentation
  • Steward SEO, AEO, and GEO optimization initiatives
  • Mentor junior team members to promote operational excellence

Benefits

  • Excellent health and dental insurance coverage
  • Generous paid time off
  • Retirement plans available
  • Two-week paid parental leave and adoption assistance
  • Options for flexible work schedules and shifts
  • Access to resources supporting emotional, financial, and physical well-being
  • Tuition benefits for professional growth and career advancement
  • Referral bonus opportunities for recommending candidates to open positions
Full Job Description
Job Description

Work Schedule:
This is a full-time, 40 hours per week, hybrid position, scheduled to work Monday through Friday with core hours between 8:00AM - 5:00PM. The majority of the work is remote but will work onsite as needed by the department.

Serve as the lead for UW Health's primary digital channels.

We are seeking a Digital Experience Strategist to:
  • Lead the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure high-quality experiences across channels. Apply analytics, audience insights and user experience best practices to inform recommendations and guide execution, while ensuring alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards.
  • Lead and optimize the organization's primary digital experiences - including websites, navigation and end-to-end user journeys - using analytics, UX best practices and audience insights to improve engagement, reduce friction and support enterprise goals
  • Partner with cross-functional stakeholders across marketing, IS, operations, clinical teams and HR to translate digital strategy into execution, influence priorities and deliver high-quality, accessible and brand-aligned digital experiences
  • Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation - including AI-enable publishing processes, A/B testing and digital standards stewardship - while mentoring junior team members and promoting operational excellence


At UW Health, you will have:
  • An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
  • Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
  • Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
  • Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement.
  • The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.


Qualifications
  • Bachelor's Degree in Digital marketing, communication, computer science or related field. Four (4) years of relevant experience may be considered in lieu of a degree, in addition to the required experience below Required


Work Experience
  • 3 years experience in digital strategy and/or content management with progressive responsibility, including experience with complex enterprise websites Required
  • Experience with healthcare websites Preferred
  • Experience with testing platforms Preferred


Job Description

UW Hospital and Clinics benefits

About Uw Health

UW Health University Hospital is a 515-bed academic regional referral center with 127 outpatient clinics, located on the western edge of the University of Wisconsin–Madison's campus in Madison, Wisconsin. It is an American College of Surgeons designated Level I adult and pediatric trauma center, one of only two in Wisconsin. UW Health University Hospital has seven intensive care units, pediatric, neonatal, cardiac, cardiothoracic, burn, neurosurgery). UW Health University Hospital was ranked by U.S. News & World Report as the 16th best hospital in the United States and the #1 hospital in Wisconsin in the publication's 2021-2022 Best Hospitals Honor Roll, earning national rankings in 10 adult and 6 pediatric specialties. Additionally, UW Health University Hospital was ranked as the 22nd best hospital in the United States and #84th Best Hospitals in the world by Newsweek in 2022. UW Health describes itself as "the integrated health system of the University of Wisconsin–Madison." It is the primary teaching affiliate of the University of Wisconsin School of Medicine and Public Health. It is also the primary teaching affiliate of the University of Wisconsin–Madison's School of Nursing and School of Pharmacy, and is a teaching affiliate of Edgewood College's Henry Predolin School of Nursing. UW Health University Hospital is home to the University of Wisconsin Carbone Cancer Center, one of 40 National Cancer Institute-designated Comprehensive Cancer Centers. UW Health also operates the American Family Children's Hospital, a 110-bed pediatric hospital located adjacent to University Hospital, as well as UW Health at the American Center, a 59-bed hospital and emergency room located on the Northeast Side of Madison. Additionally, UW Health operates a network of outpatient clinics at over 80 sites throughout southern and central Wisconsin and northern Illinois, and has partnerships with UnityPoint Meriter Hospital in Madison, Beloit Hospital in Beloit, Wisconsin, and Swedish American Hospital in Rockford, Illinois. UW Health also has an affiliated insurance company, Quartz Health Solutions, Inc., operated in partnership with UnityPoint Health and Gundersen Health System.
Learn more about Uw Health

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