About the OpportunityEllucian is seeking a
Digital Experience Manager to design, execute, and optimize engaging digital experiences that strengthen customer relationships and support business objectives. This role is responsible for managing customer-facing webinar programs, digital communications, and scalable adoption campaigns while partnering cross-functionally to deliver meaningful customer engagement during the adopt and optimize part of the customer journey. The ideal candidate combines strategic thinking, strong project management, and exceptional communication skills to create seamless digital experiences for customers and internal stakeholders.
Where You Will Make an Impact- Lead the strategy, planning, and execution of customer webinar programs, including sourcing subject matter experts, coordinating speakers, managing logistics, and delivering high-quality virtual events.
- Partner cross-functionally with Product Marketing, Customer Success, Product Management to develop customer engagement initiatives that support business priorities.
- Own the creation, curation, and deployment of monthly and quarterly customer newsletters, ensuring relevant and engaging communications that drive awareness and adoption.
- Manage internal communications for the Customer Success organization, delivering timely, consistent messaging that keeps teams informed and aligned.
- Design, execute, and optimize targeted campaigns at scale across email and other digital channels to increase customer engagement and program participation.
- Oversee campaign timelines, stakeholder communications, and project deliverables to ensure successful execution across multiple initiatives.
- Monitor campaign and program performance, leveraging insights and analytics to continuously improve the customer digital experience.
- Identify opportunities to enhance customer engagement through innovative digital experiences and process improvements.
What You Will Bring- Minimum 2 years' experience within Scaled Customer Success.
- Experience managing digital marketing programs, customer engagement initiatives, or virtual event programs.
- Proven ability to manage complex projects with multiple stakeholders and competing priorities.
- Excellent written, verbal, and interpersonal communication skills.
- Strong cross-functional collaboration skills with the ability to influence and build relationships across teams.
- Experience developing customer-facing communications and executing digital campaigns using marketing automation platforms.
- Analytical mindset with experience measuring campaign performance and identifying opportunities for optimization.
- Highly organized, detail-oriented, and customer-focused.
- Curiosity about how to use AI to improve, streamline, and automate processes.
- Nice to Have
- Experience with webinar platforms such as Zoom Webinar, ON24, or similar.
- Experience with marketing automation platforms such as Marketo
- Familiarity with Salesforce or other CRM platforms.
- Experience within SaaS, enterprise software, or higher education technology organizations.
What makes #Ellucianlife- Comprehensive health coverage: medical, dental, and vision
- Flexible time off
- Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
- 401k w/ match & BrightPlan - to help you save for the future
- Parental Leave
- 5 charitable days to support the community that supports us
- Telemedicine
- Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
- RethinkCare & Wellthy- caregiver supporq
- Diversity and inclusion programs which provide access to internal employee resource groups
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
- LinkedIn Learning
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