Job Summary

The Digital Demand Manager is the strategic and operational lead for PPL's paid digital acquisition efforts, with deep expertise in Google Ads strategy, execution, and optimization. This role drives measurable growth by designing, managing, and continuously improving campaigns that deliver high-quality leads and maximize return on ad spend.

Beyond paid media, the Digital Demand Manager ensures marketing technology platforms, including HubSpot and WordPress, are fully integrated, optimized, and scalable to support data-driven decision-making. This role combines technical mastery, analytical insight, and process innovation to improve conversion efficiency, accelerate pipeline velocity, and enable the marketing organization to perform at its highest level.

The ideal candidate brings both mastery and curiosity-turning platforms into competitive advantages, identifying opportunities to optimize performance, and championing a culture of experimentation, measurement, and continuous improvement.

Key Responsibilities

Google Ads Mastery

• Own end-to-end strategy and execution across Search, Display, YouTube, and Performance Max campaigns.
• Conduct rigorous A/B testing on ad copy, landing pages, audiences, and bidding strategies to continually improve ROAS.
• Manage budgets with a data-driven approach to maximize efficiency, conversion rates, and overall profitability.
• Implement conversion tracking, attribution modeling, and advanced analytics to understand true campaign performance.
• Stay ahead of platform updates and algorithm changes, proactively adjusting strategies to maintain competitive advantage.

HubSpot Excellence & Architecture

• Architect and optimize the full HubSpot ecosystem, including CRM configuration, automation workflows, lead scoring, and sales-marketing alignment.
• Build advanced segmentation and multi-touch nurture campaigns that guide prospects through the funnel with precision.
• Develop custom dashboards and reporting frameworks that turn data into actionable insights.
• Implement smart lists, advanced workflows, and automated sequences to eliminate manual tasks and accelerate pipeline velocity.
• Serve as the internal HubSpot expert-training teams, documenting standards, and maintaining platform excellence.

WordPress Development & Optimization

• Manage and optimize WordPress infrastructure for speed, SEO, UX, and conversion performance.
• Develop high-converting landing pages, enhance site architecture, and execute technical SEO best practices.
• Collaborate with design and content teams to ensure seamless integration with HubSpot and advertising platforms.
• Troubleshoot technical issues, manage plugins and integrations, and ensure security and site reliability.
• Own YOAST SEO management and lead technical SEO efforts, driving all pages to "green" for improved organic rankings.
• Use analytics to identify opportunities, test improvements, and deliver measurable results.

Process Innovation & Systems Thinking

• Identify inefficiencies in marketing operations and proactively design scalable, streamlined solutions.
• Document processes, create SOPs, and build systems that reduce knowledge bottlenecks.
• Act as the connector between martech, creative execution, and overall business objectives.
• Champion a culture of experimentation, data-driven decision making, and continuous optimization across the marketing organization.

Required Skills:

• Exceptional mastery of Google Ads, including account structure, bidding strategies, audience segmentation, conversion tracking, and campaign optimization.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Ability to operate both strategically and hands-on in a fast-paced marketing environment.
• High integrity, sound judgment, and strong ownership mindset.
• Effective communication with cross-functional teams and leadership.

Qualifications:

Education: Bachelor's degree in Marketing, Business, or a related field; advanced certifications (Google Ads, HubSpot) preferred. Substantial professional experience may be considered in lieu of a formal degree.

Experience:

• 5+ years of digital marketing experience, including at least 3 years of hands-on ownership of Google Ads strategy, budgets, and performance.
• Proven record of improving conversion rates and return on ad spend. Advanced experience with Google Analytics and Google Tag Manager.
• Strong project management skills and ability to manage multiple priorities.
• Preferred: experience with HubSpot (Marketing Hub, Sales Hub, CRM) and WordPress, including automation, reporting, SEO, and landing page optimization.

Compensation Range: $96,000 - 115,200 annually

This role is eligible for a base salary within the posted range. Actual compensation will be determined based on a variety of factors, including skills, experience, and geographic location. Compensation may vary for positions based in high cost-of-labor markets.

Compensation & Benefits:

• 401k Retirement Plan
• Medical, Dental and Vision insurance on first day of employment
• Generous Paid Time Off
• Employee Assistance Program and more

The above is intended to describe the general contents and requirements of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive statement of all duties, responsibilities, or skills of personnel so classified

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!