About the Role:We're looking for an AI-forward digital marketer to own and scale our inbound engine - paid media, website conversion, and search visibility across both search engines and LLMs (SEO + AEO). You'll turn channel spend into predictable pipeline, treating the website as a product and AI discoverability as the next frontier. A builder at heart, you're equally strategic and hands-on.
Location: San Francisco
What you'll do:- Own paid media as a pipeline channel (Google, LinkedIn, and emerging channels including other platform ads), managing budgets, agency partners, and efficiency against pipeline targets
- Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling
- Drive SEO and AEO: win where buyers search and where AI assistants answer; grow LLM referrals (ChatGPT, Google, Claude) into a first-class channel
- Run a rapid experimentation engine across channels, creative, and messaging: kill losers fast, double down on winners
- Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
- Define and report channel performance from spend to SQO; partner with RevOps on attribution and dashboards
What we're looking for:- 5+ years in B2B digital marketing or demand gen, owning paid and web channels tied to pipeline, ideally in B2B SaaS
- Proven record scaling paid search and paid social efficiently: you think in pipeline-per-dollar, not impressions
- Hands-on with CRO and web analytics: landing page testing, conversion funnels, GA4/HubSpot
- SEO fundamentals plus a sharp point of view on AEO and LLM discoverability
- Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude
- Strong analytical mindset tied to pipeline and revenue, not vanity metrics.
Benefits & Perks for Assorties- Competitive Compensation - Including salary and employee stock options so you share in our success.
- Lifelong Learning - Annual budget for professional development, plus training opportunities to help you grow.
- Office Setup Stipend - We'll outfit your in-office workspace so comfy as it's productive.
- Top-Tier Health Coverage - Medical, dental, and vision insurance, because your health comes first.
- Unlimited PTO - We trust you to take the time you need to recharge and come back ready to crush it.
- 🥗 Meals & Snacks - Lunch, dinner, and snack breaks that fuel great ideas.
- Fitness Stipend - Your wellness matters. We reimburse monthly membership costs to support your health.
- 🚆 Commuter Benefits - We cover eligible transportation costs to make your trip to work easier.
- 401(k) - Build your retirement savings.
