Purpose: The Digital Creative Manager manages and optimizes digital creative assets that support guest-facing digital ordering experiences across Self-Order, Self-Checkout, and Order & Pay platforms. This role is responsible for the quality, consistency, and technical accuracy of food & beverage imagery from creation through deployment, while exploring new tools and technologies to keep pace with a fast-changing digital commerce environment.
Essential Functions: - Maintains and updates food & beverage imagery across digital ordering platforms, including QR code Order & Pay technology, Self-Order Kiosks, Self-Checkout, and other digital commerce solutions
- Edits and enhances food & beverage imagery using Adobe Creative Suite (Photoshop, Illustrator, and Lightroom) to meet platform-specific technical specifications, including aspect ratio, resolution, file size, and brand standards
- Leverages AI-powered creative tools (e.g., Midjourney and similar technologies) to generate, enhance, or supplement food imagery where photography is unavailable or impractical, while maintaining brand and quality standards
- Maintains the Digital Asset Management (DAM) library for food & beverage imagery, partner brand menu designs, and marketing assets, ensuring all assets are current, correctly versioned, and organized by brand and concept
- Develops, implements, and maintains DAM file naming conventions, metadata standards, and taxonomy structures to support efficient asset retrieval and governance
- Coordinates and supports digital, marketing, and communications functions across the team, including graphic design, photography support, presentation development, and other creative deliverables as assigned
- Collaborates with Operations, Marketing, Culinary, Information Technology, and brand partners to ensure digital menu content, imagery, and promotional assets are accurate, compliant, and aligned with established brand standards
- Evaluates emerging creative technologies, AI tools, and digital design trends and recommends process improvements that enhance efficiency, scalability, asset quality, and user experience
- Develops and maintains documentation, guidelines, and best practices related to digital asset creation, management, storage, and deployment across enterprise platforms
Reporting Relationship: The Digital Creative Manager reports into the Creative Services Director
Minimum Qualifications, Knowledge, Skills, and Work Environment : - Education and Experience: The combination of education and professional experience must exceed 6 years:
- In a leadership role: Preferred 2 years of experience supervising or influencing a team of creative professionals preferred
- In a technical role: Requires 6 years of experience engaged in developing and delivering graphic design, digital creative, or creative project management
- A bachelor's degree in a program related to the functional area can count for 3 of the 6-year requirement
- In the industry: 3-5 years of experience supporting digital commerce, restaurant, retail, hospitality, or consumer-facing brands
- Experience managing digital asset libraries or DAM systems preferred
- Specialized Skillset/Competencies/Traits:
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom), AI image generation tools (e.g., Midjourney), and Microsoft PowerPoint
- Excellent attention to detail and ability to manage multiple concurrent projects across platforms and deadlines
- Ability to interpret, apply, and enforce brand guidelines consistently across multiple partner brands and platforms
- Effective written and verbal communication skills, with the ability to translate creative and technical concepts for cross-functional and non-creative audiences
- Business acumen and also has the mindset required to understand the long-term implications of digital planning and to advance the organization's goals
- Demonstrated history of understanding the needs of the business, stakeholders, the employee population and individual circumstances
- Demonstrated history of creating and maintaining positive work environments
- Location: This role is based at the North America Support Center in Bethesda, Maryland
