Caterpillar, Inc

Digital Content Specialist

Caterpillar, Inc$89K — $133K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field
  • 5-7 years of experience in digital content authoring or management
  • Hands-on experience with CMS platforms, particularly Adobe Experience Manager
  • Familiarity with PIM systems like Akeneo or inRiver
  • Strong understanding of content lifecycle management and SEO best practices

Responsibilities

  • Create and manage digital content across CMS and PIM platforms
  • Ensure digital content aligns with brand and marketing guidelines
  • Collaborate with UX and marketing teams on content strategies
  • Manage the content lifecycle including updates and versioning
  • Perform regular content audits and ensure governance compliance

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan including vacation and holidays
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Career Development opportunities
  • Incentive bonuses
  • Life Insurance
  • Tuition Reimbursement
Full Job Description
Career Area:
Technology, Digital and Data

Job Description:

Job Summary:

As a Digital Author - Content within the Rental and Used team at Caterpillar, you will be responsible for creating, managing, and maintaining digital content and product data across CMS (e.g., AEM) and PIM platforms that power experiences such as rent.cat.com and Cat Rental Store (CRS 2.0).

You will play a critical role in ensuring that accurate, consistent, and high-quality content is delivered across digital channels to support customer engagement, dealer interactions, and marketing initiatives. Working closely with Product Owners, marketing teams, and engineering, you will ensure that content and product information are aligned, optimized for discoverability, and structured for scalability across platforms.

What You Will Do:

Content Authoring & Execution
  • Create, update, and manage digital content across CMS (e.g., AEM) and PIM platforms for Rental and Used digital experiences
  • Ensure content is accurate, consistent, and aligned with brand, product, and marketing guidelines
  • Author and maintain content for Landing pages, product pages (PLP/PDP), and marketing pages, equipment descriptions, specifications, features, and media assets, campaign and promotional content

CMS (Content Management System)
  • Author and publish content within CMS ensuring proper page structure, components, and templates
  • Manage content lifecycle, including creation, updates, versioning, and publishing
  • Configure and maintain page layouts and components along with metadata and tagging for SEO and discoverability
  • Collaborate with UX and marketing teams to ensure content supports user journeys and conversion goals
  • Validate content across environments (author 14 preview 14 publish) to ensure quality and accuracy

PIM (Product Information Management)
  • Create and manage product data and attributes within PIM systems
  • Ensure product content includes specifications, features, categories, and classifications along with images, videos, and related media assets
  • Maintain data quality and consistency across product catalogs
  • Support product onboarding and updates by ensuring accurate mapping and classification
  • Collaborate with upstream systems (CPC, supplier inputs, engineering data) to ensure complete and correct product data

SEO & Content Optimization
  • Apply SEO best practices including metadata (titles, descriptions) and keywords and structured content
  • Optimize content to improve search visibility (organic traffic) and user engagement and content consumption
  • Collaborating with marketing teams on campaign content and SEO strategies

Content Governance & Quality Assurance
  • Ensure compliance with content governance standards, policies, and workflows
  • Perform regular content audits to identify data inconsistencies and outdated or missing content
  • Maintain consistency in taxonomy, naming conventions, and metadata standards
  • Validate content before publishing to ensure accuracy, completeness, and alignment with requirements


What You Will Have:
  • Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.
  • Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision.


Considerations For Top Candidates:
  • Bachelor19s degree in Marketing, Communications, Business, Information Systems, or related field
  • Experience in digital content authoring, content management, or web publishing
  • Hands-on experience working with CMS platforms (e.g., Adobe Experience Manager or equivalent)
  • Experience working with structured content or product data in PIM systems or similar tools
  • Strong understanding of content lifecycle management, including authoring, publishing, and governance
  • Experience with taxonomy, metadata, and tagging frameworks
  • High attention to detail with ability to ensure content accuracy and consistency across platforms
  • Strong collaboration skills with ability to work across marketing, product, and engineering teams
  • Excellent written and verbal communication skills
  • Experience with Adobe Experience Manager (AEM) and/or enterprise CMS platforms
  • Familiarity with PIM systems (e.g., Akeneo, inRiver, or similar) and product data modeling
  • Understanding of SEO best practices, including metadata, keyword optimization, and structured content
  • Experience supporting PLP/PDP content and e-commerce-style product experiences
  • Familiarity with content integration between CMS and PIM systems
  • Experience working in Agile environments and collaborating with cross-functional product teams
  • Basic understanding of analytics tools (Adobe Analytics / Google Analytics) for content performance insights
  • Experience supporting dealer-facing or multi-region content environments


Summary Pay Range:

$89,210.00 - $133,810.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

Visa Sponsorship is not available for this position.

Posting Dates:
August 13, 2026 - August 23, 2026

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

Join the robust team at Caterpillar, Inc., a global leader in construction and mining equipment, where innovation drives everything we do. As part of our team, you'll engage in work that improves the world and furthers your career with every project you touch.

Work You’ll Do

At Caterpillar, Inc., you will have the opportunity to contribute to a variety of groundbreaking projects that extend across the globe. Our commitment to leadership in the industry is unwavering, and we achieve it through a culture that fosters diversity and leadership development.

Explore Job Opportunities and Growth

Caterpillar offers a wide range of job opportunities and career paths, providing a platform for professional growth and development. Whether you're interested in engineering, sales, marketing, or management, Caterpillar has a position that will utilize your unique skills and talents. We are continuously hiring innovative minds to propel our mission forward and maintain our status as industry leaders.

Internship Programs

Kickstart your career with a Caterpillar internship. Our internships provide invaluable workplace experience and networking opportunities that often lead to full-time employment at our company. As an intern, you will work alongside experienced professionals and gain insights that will benefit you as you advance in your career.

Benefits and Culture

Choosing a career at Caterpillar means more than just having a job. It means you're part of a team that values diversity and is committed to creating an inclusive environment. We offer competitive benefits to ensure the health and well-being of our employees and their families. These benefits include health insurance, retirement plans, and paid time off, alongside unique perks like professional development and diversity training programs.

Innovation and Leadership

Drive innovation and industry leadership as part of the Caterpillar team. We empower our employees to lead from their first day on the job, encouraging continuous improvement and career advancement. At Caterpillar, your ideas will shape the future of our business and the industries we serve.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Ready to start your journey at Caterpillar, Inc.? Explore our career portal for the latest job opportunities.

Stay Connected

Keep up to date with company news, career tips, and industry insights—all from the people who work here. Subscribe to our careers blog and personalize your subscription to receive updates that align with your career interests.

Prepare for Your Interview

Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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