Sinclair Broadcast Group, Inc

Digital Content Creator, Amazing America

Sinclair Broadcast Group, Inc$95K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of writing/producing content in print, video, and social.
  • 3+ years of experience in video production, including shooting and editing.
  • Strong understanding of social media trends and analytics across various platforms.
  • Expertise in vertical video editing and mobile video shooting.
  • Proficiency in Adobe Creative Suite and other creative software.
  • Ability to maintain brand consistency in design and layout across all assets.
  • Must be collaborative, organized, and possess a creative mindset.

Responsibilities

  • Pitch, produce and edit original content across digital platforms.
  • Develop timely story ideas aligned with the Amazing America brand.
  • Collaborate on new series and platform-native formats to grow the audience.
  • Lead and host engaging long-form YouTube content.
  • Travel frequently to uncover unique stories across America.
  • Capture high-quality video and audio in diverse environments.
  • Write optimized scripts, interview questions, and social media content.
  • Research and obtain permissions for shooting locations and subjects.
  • Monitor current trends for potential content opportunities.
  • Coordinate with teams on collaborative publishing strategies.
  • Analyze digital metrics to improve content performance.
  • Represent the brand on camera with authenticity and professionalism.

Benefits

  • Participation in a retirement plan.
  • Quarterly and annual incentive bonuses.
  • Life and disability insurance options.
  • Health, dental, and vision insurance plans.
  • Paid vacation days, personal days, and holidays.
  • Paid sick leave, parental leave, and employee stock purchase options.
Full Job Description
Job Description

To accelerate our growth, Sinclair Digital is seeking an experienced Digital Content Creator with a strong on-camera presence, exceptional storytelling instincts, and a genuine passion for exploring America and the people, places, and cultures that define it. The ideal candidate is a naturally curious creator who is equally comfortable uncovering compelling stories in the field as they are connecting with audiences across digital and social platforms.

In this role, you will independently pitch, shoot, produce, and edit original content in all formats (static graphics, carousels, video, etc.) for platforms including, but not limited to YouTube, Facebook, Instagram, and TikTok. We are particularly interested in candidates with a background in journalism and experience presenting on-camera. You will be the face of the Amazing America brand and play a central role in discovering and sharing the uniquely American stories found in communities across the nation.

Responsibilities include, but are not limited to:
  • Pitch, shoot and edit engaging content across multiple digital and social platforms.
  • Attend editorial meetings and proactively develop timely, curiosity-driven story ideas aligned with the Amazing America brand content.
  • Ideate and collaborate in developing new recurring series, franchise concepts, and platform-native formats designed to grow audience and expand the brand.
  • Confidently lead and host long-form YouTube content, with engaging storytelling, strong on-camera presence and audience retention.
  • Travel regularly to communities across the country to uncover and report on uniquely American stories.
  • Capture high-quality video and audio in both studio and field environments, often working independently on location.
  • Write scripts, interview questions, social copy, and promotional content optimized for platform-specific audiences.
  • Research and scout locations and interview subjects and obtain all necessary permissions to shoot.
  • Work with the Publishing Operations/Community Manager to maintain and update the editorial calendar and content pipeline.
  • Monitor news, cultural trends, and stories from across the country - including Sinclair's local stations - to identify compelling people, moments, and ideas that can be reimagined through Amazing America's unique voice and visual style.
  • Coordinate with other digital teams on collaborative publishing plans.
  • Review social and digital analytics and translate them into actionable steps to increase engagement and content performance.
  • Represent the Amazing America brand on camera with authenticity, curiosity, humor, and professionalism.

Qualifications:
  • 5+ years of writing/producing original content in print, video, and social.
  • Minimum 3 years of hands-on experience in all aspects of video production including shooting, lighting, sound recording & editing, and ability to operate all associated equipment (i.e., DSLR or iPhone capture)
  • Impeccable spelling and grammar, a deep understanding of social media trends and what works on each platform, vertical video editing skills, and the ability to shoot well-composed videos on a phone.
  • Social Media expert with extensive familiarity with all platforms including YouTube, FB, IG, TikTok, etc., including an understanding of and passion for audience analytics.
  • Solid understanding of layout and design and the ability to follow brand guidelines to ensure a consistent brand aesthetic across all assets.
  • Working knowledge of Adobe Creative Suite (Premiere, Photoshop, etc.), and other creative software.
  • Must be highly collaborative, motivated, extremely organized, and come to the position with a uniquely creative mind.
  • Must be comfortable with ambiguity and change that may come about as our team evolves over time.

Only applicants with sites and/or reels of their work will be considered.

The base salary compensation range for this role is $95,000 to $120,000. In addition, this role may be eligible for a discretionary quarterly bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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