Job DescriptionDescription
We are seeking a strategic and hands-on Digital Community Manager to revitalize and scale our customer community across owned and external platforms. This role will own engagement, content, and community experience across our existing on- domain community platform as well as third-party channels such as Reddit and other industry forums.
You will play a critical role in turning our digital community into a high-value destination for engineers and technical users-driving engagement, improving support outcomes, and ensuring our content is optimized for both human users and AI-driven discovery.
In This Role, Your Responsibilities Will Be:
Community Strategy & Growth
- Own and evolve the end-to-end community strategy, partnering closely with the social media team, marketing, product, and customer success to strengthen audience engagement across the digital ecosystem.
- Develop programs to increase engagement, including discussion prompts, gamification, expert sessions, and user-generated content
- Identify and re-engage inactive users through targeted campaigns and lifecycle programs
- Define community value propositions and ensure clear differentiation vs. external forums (e.g., Reddit)
Engagement & Moderation
- Act as the primary "host" of the community-stimulating conversations, moderating discussions, and ensuring a high-quality experience
- Respond to user questions or route them to internal SMEs to ensure timely, accurate answers
- Build and enforce community guidelines and maintain a consistent brand voice
External Community Presence (Reddit & Forums)
- Develop and execute a strategy for engaging in external communities (e.g., Reddit, engineering forums) in coordination with the Social Media Team.
- Monitor conversations related to test & measurement, automation, and relevant tools/ecosystems
- Participate authentically in discussions to provide technical value-not just promotion
- Identify opportunities to bring external users into owned community experiences
Content & AI-Optimized Responses
- Create and curate high-quality community content-including posts, articles, and discussion threads-in partnership with the global creative team and social media team to ensure brand consistency, alignment, and audience engagement across channels.
- Translate complex technical topics into clear, structured, and searchable responses
- Ensure responses are optimized for discoverability by search engines and LLMs (clear answers, context, keywords, citations where relevant)
- Build scalable content loops (e.g., turning community Q&A into SEO or help center content)
Programs & Advocacy
- Launch and manage community programs such as ambassadors, champions, or super users
- Design recognition systems (badges, leaderboards, featured members) to reward engagement
- Foster customer advocacy and peer-to-peer technical support
Analytics & Insights
- Own community KPIs (engagement, retention, response time, deflection, contribution rates)
- Build dashboards and deliver regular insights to marketing, product, and support teams
- Translate community feedback into actionable product and business insights
Cross-Functional Collaboration
- Partner with Product, Support, and Marketing to ensure community is integrated into the customer journey
- Work closely with the Head of Social Media and cross-functional communications teams to align community and social initiatives, share upcoming priorities, and identify opportunities for coordinated engagement and amplification.
- Collaborate on product launches, feedback loops, and customer education initiatives
- Help scale processes for routing technical questions and surfacing insights internally
Who You Are:You introduce new ways of looking at problems. You partner with others to get work done. You are confident under pressure.
For This Role, You Will Need:
- 4-8+ years in community management, social media, or digital engagement roles (preferably in B2B or technical industries)
- Proven experience growing and/or revitalizing an online community
- Experience engaging in third-party platforms like Reddit, LinkedIn, or engineering forums
Hands-on experience with NI products or the Test & Measurement Industry
- Familiarity with test & measurement workflows, automation systems, or engineering use cases
- Strong writing and communication skills (clear, helpful, and structured responses)
- Ability to simplify complex technical topics without losing accuracy
- Deep understanding of how to drive engagement-not just moderate
- Data-driven mindset with experience tracking and optimizing community metrics
- Familiarity with community platforms (e.g., Discourse, Khoros, Gainsight, Slack)
- Understanding of SEO and/or how content surfaces in AI/LLM tools
- Naturally curious and empathetic-focused on user needs
- Comfortable being both strategic and hands-on
- Strong sense of ownership and bias for action
- Able to balance community as a support channel vs. a value-driven engagement channel
Preferred Qualifications That Set You Apart:
- Background in engineering, test & measurement, or developer ecosystems
- Experience with technical communities (e.g., engineering forums, open-source communities)
- Experience creating technical content, tutorials, or documentation
- Familiarity with automation or AI tools for content and moderation
No calls or agencies please. 
