We're hiring a
Digital Business Development Manager to join our team in
South Bend, IN. Skills and Qualifications:- U.S. citizen or Green Card only
- 2+ years eCommerce or digital account management experience
- Strong understanding of conversion funnels, digital metrics, website optimization
- Customer-facing/account management background
Preferred Skills:- Experience with:
- Meta (Facebook/Instagram), programmatic campaigns
- Google Ads/AdWords
- The Trade Desk
Responsibilities:Strategic Relationship & Growth- Act as a digitally native professional focused on building strong relationships to identify, unlock, and execute mutual goals and opportunities
- Bring strategic insights to help drive website conversion
- Identify and unlock content opportunities that support the website and conversion ambitions
- Serve as an extended arm of the Retail Marketing Manager to execute and deploy Customer Marketing Plan actions
- Be the main point of contact for online new initiatives
Customer Experience Alignment- Understand consumer journey stages and ensure digital presence supports each stage
- Implement strategies to reduce fallout/drop-off
- Optimize taxonomy to reduce friction and optimize consumer journey
- Optimize conversion rate by PDP
Operations Management- Ensure timely and accurate processing of POs and inventory oversight
- Maintain and optimize product content for increased organic traffic, longer virtual sessions, higher consideration, and conversion
- Ensure accurate catalog and taxonomy for better findability
- Help ensure PDPs are accurate and up to date with new product launches
- Track out of stock situation and optimize the process to reduce it
- Provide accurate forecasting for supply and allocation to reduce out-of-stock issues and improve on-shelf availability
Data Partnership, Reporting & Insights- Share monthly reporting with agreed-upon KPIs to drive transparency and accountability
- Analyze campaign and operational performance and share findings to inform future strategies
- Build upon category trends to enhance product mix, positioning and product development
- Create scorecard to monitor business progress and performance
- Organize QBR with key stakeholders
The salary range for this position is $85,000 - $100,000.
We offer a generous array of benefits, depending on the length of assignment. We also offer a referral bonus of up to $1,000. Ask us for more details!
