Bath & Body Works

Digital Art Director

Bath & Body Works • $80K — $110K *
Reynoldsburg, OH 43068In-Person
Retail & Consumer Goods
8 - 10 years of experience
Reposted 2 days ago
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Job Overview by Ladders

Qualifications

  • 8-10 years of design experience, with a focus on art direction (5+ years preferred) in retail, fashion, or cosmetics.
  • Proven ability in creating effective brand strategies and visions.
  • Strong creative leadership skills with a commitment to high standards and innovation.
  • Experience managing and executing sophisticated photo and video shoots.
  • Ability to inspire and develop a team of graphic designers.
  • Proficiency in concepting and producing video and motion graphics.
  • Skilled in influencing business partners to align on creative goals.
  • Demonstrated ability to manage timelines, budgets, and risk.

Responsibilities

  • Manage the digital development process for web and app experiences, external marketing, and other digital needs.
  • Develop and maintain the brand’s digital expression in all marketing communications.
  • Create cohesive presentations for alignment and approval on marketing creative with stakeholders.
  • Present ideas and designs to executive leadership, translating feedback to design teams.
  • Establish a strategic vision for the creative team and communicate it effectively with partners.
  • Collaborate with merchants and marketing to creatively enhance product offerings.
  • Lead photo and video shoots with a focus on dynamic graphics and immersive storytelling.
  • Research emerging trends to elevate the brand's marketing efforts and strategies.

Benefits

  • Comprehensive medical, dental, and vision coverage with onsite wellness resources.
  • 401k plan with company match and discounted stock purchase options.
  • Access to free mental health support through the Employee Assistance Program.
  • Paid time off, parental leave, and additional family support initiatives.
  • Tuition reimbursement and scholarship programs for further education.
  • 40% employee discount on merchandise and complimentary product samples.
Full Job Description
Summary

The Digital Art Director develops and implements the overarching creative vision and strategy for the brand. They concept and build elevated & modern digital experiences that translate into successful campaigns. They evolve and transform digital marketing for the brand, while protecting it through attention to detail. Communication & collaboration are the key to success.

Responsibilities

  • Manage the creative digital development process for the website and app, external marketing, and additional digital needs.
  • Conceptualize, develop, implement and maintain the digital expression through all marketing communication to customers through artistic translation of the brand strategy.
  • Create cohesive and thorough conceptual, executional and review presentations in collaboration with team leads and cross-functional partners to gain alignment and approval on marketing creative.
  • Present conceptual ideas and executional work to executive leadership and delineate feedback to design working teams.
  • Build a strategic and calendarized vision for the team and communicate to key cross-functional partners.
  • Influence and work directly with merchants and marketing partners to gain a full understanding of their businesses and strategies and apply creative marketing to bring the products to life.
  • Collaboratively develop and execute photo and video shoots with the studio team focusing on exciting motion graphics and immersive photography.
  • Research into emerging trends in marketing campaign and strategy, beauty retailers, photography, design, and typography across the retail space and how they can impact and elevate our brand.
  • Understand our customers, their digital design needs and how we can execute flawless experiences to build the brand online.
  • Manage and develop talent by inspiring, coaching, and mentoring to continuously evaluate talent.


  • 8-10 years of experience in design with increasing responsibility with 5+ years of art direction retail, fashion or cosmetics industry preferred
  • Experience in creating brand/product vision and strategies
  • Strong ability to provide creative leadership set and maintain high creative standards and bring innovation to the business
  • Experience in building, managing and executing elevated photo and video shoots
  • Ability to inspire, develop, and lead a staff of graphic designers
  • Experience in concepting and executing video and motion graphics
  • Ability to influence business partners to align on creative vision
  • Demonstrated ability to manage timelines, budgets and risk mitigation
  • Ability to communicate creative vision to others
  • Demonstrate change agility flexible to business needs
Education

  • Bachelor's degree in art direction, design, advertising, marketing or another related field preferred


. Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results


Benefits

Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

  • Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
  • 401k with company match and Associate Stock Purchase with discount
  • No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
  • Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
  • Tuition reimbursement and scholarship opportunities for post-secondary education programs
  • 40% merchandise discount and gratis that encourages you to come back to your senses!


Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

About Bath & Body Works

Bath & Body Works is a specialty retailer and a go-to place for gifts and goodies that delight customers. It offers a range of exclusive fragrances for the body and home like body lotion and body cream, body wash, hand soap, and fine fragrance mist. Bath & Body Works was founded in 1990 and is headquartered in Columbus, Ohio.

Bath & Body Works Careers

There has never been a more exciting time to join our vibrant team at Bath & Body Works—the leader in personal care and home fragrance products. Work You’ll Do Join Bath & Body Works' top-tier team to assist some of the most dedicated professionals in retail master their career paths within our dynamic company. Transform your professional life and grow with a brand that values innovation, leadership, and a commitment to quality and customer satisfaction. Lead with Confidence Step into a role that places you at the forefront of the retail industry, where your skills in customer engagement and product expertise meet innovation and exceptional leadership. Bath & Body Works offers a unique position in the marketplace that encourages professional growth and development in a culture enriched with diversity and inclusion. Engage with a Passionate Team Work alongside a dedicated team of professionals who are enthusiastic about making a difference in both the company and the community. Our team at Bath & Body Works counts over 20,000 committed individuals who thrive in a fast-paced, innovative environment where every day brings new challenges and opportunities. Introducing the Bath & Body Works Professional Growth Path We are committed to fostering a market-leading team that helps drive our company forward through strategic innovation and rigorous leadership training. Our focus on creating a supportive and inclusive culture allows every team member to explore their potential and achieve their professional goals. Innovate and Inspire Join the largest group of retail experts dedicated to revolutionizing the shopping experience through a blend of industry expertise, customer interaction, and innovative leadership. Deliver targeted solutions and create memorable experiences for our customers through your unique skills and creativity. Be Part of Our Growth Story Engage in a wide range of job opportunities that span across various functions and levels. Harness the unparalleled capabilities, extensive training, and robust support system of Bath & Body Works to future-proof your career in the retail industry. Explore Career Opportunities From part-time associates to full-time leadership positions, Bath & Body Works offers a variety of roles suitable for anyone looking to start or advance their career in retail. Our commitment to internal promotion and leadership development ensures that your career journey will be fruitful and rewarding. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH BATH & BODY WORKS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Bath & Body Works.
Learn more about Bath & Body Works
Size
40,000 employees
Market Cap
$9.2 billion
Industry
Food & Beverages
Founded
1990
5 Year Trend
-8.9%
NASDAQ
BBWI
* Ladders Estimates

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