Summary

This position is located in the Office of Cuba Broadcasting (OCB), U.S. Agency for Global Media (USAGM). Incumbent serves as Digital Media and Social Strategy Division Director and is responsible for defining and delivering OCB's overall digital strategy; supervising Digital Media and Social Strategy Division personnel; and ensuring that news coverage is carefully selected, sourced, accurate, politically sensitive, and meets the needs of the target Cuban audience.

Duties

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As the Digital and Social Media Director, you will be responsible for duties to include, but not limited to:

1. Oversee and manage OCB's digital and social media strategy and the development and distribution of digital content, including:

• Oversee and participate in the development and delivery of strategic digital deliverables, including research, analytics, audience profiling, and strategies for use of digital products across OCB.
• Coordinate with the Central News Director for content development and overall programming strategies.
• Champion the use of modern technology development and management approaches drawing heavily upon best practices from the consumer digital industry such as open source and agile development processes.
• Create custom audience development strategies to ensure continued growth across digital platforms. This encompasses editorial planning, organic and paid campaigns, and technology recommendations to help journalists reach and expand audiences.
• Monitor digital markets worldwide and keeps up to date on trends and developments.
• Create a metrics-driven culture and workflow for digital media within OCB.
• Guide a staff of journalists, social media and technical staff, creating content for the web and social media platforms.
• Assign and provide editorial direction on story leads for the production of stories and investigative reports on various topics covered on the website and other digital platforms, suggesting topics to be emphasized, covered in-depth, supplemented with pictures, graphs, or links to related information, and similar improvements and enhancements and innovations to increase the effectiveness of martinoticias.com and proposes new projects to make the digital assets more competitive. Areas of innovation may include web news presentation, accessibility, comprehensiveness, interaction with other sections of the site, and interactivity with website visitors. Interactivity includes email exchanges, crowd sourcing, chat, blogging, and other evolving, web-specific forms of engagement.
• Ensure that news coverage is complete, balanced, and appropriate for targeted Cuban audience.
• Apply recognized journalistic standards and practices, to include the VOA/OCB Standards and Best Practices Guide, and ensure that copyright restrictions are respected on all OCB digital platforms.
• Stay up-to-date on the kind of digital tools that 24/7 newsrooms use to reach and engage with audiences on web, social media, chat apps, newsletters, and other digital platforms.

1. Supervise a team of eight to 15 editors, journalists, broadcasters, and assigned contractors in the Digital Media and Social Strategy Division through subordinate supervisors:

Requirements

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Conditions of employment

• U.S. citizenship is required.
• Applicants must meet all qualification requirements by closing date of the announcement to be considered.
• Applicants must complete online questionnaire.
• This is a national security position. If selected, this position requires the completion of the SF-86.
• Suitability Determination: If selected, you will be subject to a background investigation to establish your suitability for federal employment. The background investigation may include, among other aspects, a review of your credit and legal history.
• This position is not covered by a Union Agreement.
• This position has been designated supervisory requiring that the selectee serve on an initial appointment as a supervisor or manager serve a one-year probationary period. This position may require serving a one-year probationary period.
• If selected for this vacancy, you may be required to file the OGE Form 450 (Confidential Financial Disclosure Report).
• The full performance grade level for this position is GS-14.
• This position may require working nights, weekends, and holidays.

Qualifications

Screen out factor: Applicant must have fluency in both English and Spanish languages that enables you to speak, read, write, report, and translate in both languages and that includes knowledge of Cuban idioms and colloquialisms.

Specialized Experience: Applicants must have a minimum of one year of specialized experience at a level of difficulty and responsibility comparable to the GS-13 or comparable pay band in the Federal service or equivalent experience in the private sector. Specialized Experience is experience that has equipped the applicant with the knowledge, skills and abilities to successfully perform the duties of the position and includes all of the following:

- Leading and managing the activities of a professional journalistic and/or broadcasting staff, supporting print, digital, and social media, including experience as a supervisor, team leader, project leader, or equivalent.

- Major mass media journalism, broadcasting, and/or reporting experience that demonstrates a knowledge of Cuba its history, economics, culture, socio-political development, and the full range of journalistic skills to select materials, tone, and style that will be most appealing to this audience.

- Experience that demonstrates the ability to use social media as a tool in reporting the news, expanding audience engagement, and promoting the organization and its programming content.

Education

Education is not required for this grade level. It cannot be used for qualification purposes.

Additional information

1. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency. For Military Selective Service Act requirement information, please visit https://www.sss.gov. Selective Service

2. Your application to this vacancy announcement will only allow consideration for this announcement. We cannot electronically or manually move your application to corresponding announcements if applicable.

3. Additional vacancies not reflected in the announcement that occur after the opening date of the vacancy announcement for position(s) identical (same grade, series and title) to the original vacancy may be filled from the selection certificate during the validity of the certificate.

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Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Benefits

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A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

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Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.