Dollar General Corporation

Digital Analytics Manager

Dollar General Corporation$88K — $105K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in digital or ecommerce analytics
  • Experience in B2C ecommerce or omnichannel businesses
  • Skilled in analyzing digital customer journeys and conversion funnels
  • Proficient in developing dashboards and KPI measures
  • Hands-on with analytics tools and data visualization
  • Familiar with A/B testing and conversion rate optimization
  • Bachelor's degree required

Responsibilities

  • Analyze ecommerce performance and derive actionable insights
  • Develop and maintain dashboards and reporting strategies
  • Drive conversion optimization through UX and product collaboration
  • Manage analytics implementation and ensure data quality
  • Evaluate site merchandising and customer performance metrics
  • Translate analytics into clear insights for various teams

Benefits

  • Collaborative work environment
  • Opportunity to influence digital strategy
  • Exposure to cross-functional teams
  • Focus on data integrity and customer engagement
  • Access to emerging digital tools and analytics technologies
Full Job Description
General Summary:

Deliver analytics and insights to drive increased engagement, adoption, and retention across all digital platforms, digital tools and services to grow myDG Delivery. Help evaluate new/emerging digital engagement opportunities aimed at creating strategic advantages for Dollar General's digital platforms. Be the advocate for digital data integrity, partnering closely with I.T./outside contractors. Also partners with the Digital Product team on Digital Coupons and Offers Gallery, Loyalty, Subscription and more to ensure digital engagement & ecommerce data integrity are a top priority.

Duties & Responsibilities:
  • Analyze ecommerce performance and delivery actionable insights - monitor KPI's conversional funnel performance, customer behavior, revenue trends, and product/category performance to identify growth opportunities and revenue targets.
  • Develop reporting, dashboards, and measurement strategies - Build and maintain executive dashboards, KPI frameworks, recurring reporting, and analytics solutions that enable data driven decision-making across ecommerce, site merchandising, DGMN and marketing.
  • Drive conversion optimization and digital experience improvements - Partner with UX, product, and ecommerce teams to identify optimization opportunities, analyze A/B tests, and improve website/app performance.
  • Own analytics implementation and data quality - Manage tracking requirements, analytics tagging, event measurement, data validation, and reporting accuracy in partnership with technology teams.
  • Analyze site merchandising, marketing, and customer performance - Evaluate acquisition channels, digital shelves, landing pages, search conversion, campaigns, customer segments, retention trends, and lifecycle performance to improve customer growth and engagement.
  • Collaborate cross-functionally and communicate insights - Translate complex analytics into clear recommendations for leadership, merchandising, marketing, operations, and product teams.

Job Details

Knowledge, Skills, & Abilities:
  • Ecommerce analytics and business acumen
  • Data analysis and insight generation
  • Analytics tools and technical expertise
  • Conversion rate optimization and experimentation
  • Communication and cross-functional influence

Work Experience &/or Education:
  • 3-5 years of experience in digital analytics, ecommerce analytics, web analytics, product analytics, or marketing analytics
  • Experience supporting B2C ecommerce, retail, DTC, marketplace, or omnichannel businesses
  • Proven experience analyzing digital customer journeys, conversion funnels, site/app performance, and revenue-driving opportunities
  • Experience developing dashboards, reporting frameworks, and KPI measurement strategies
  • Experience partnering with ecommerce, marketing, product, UX, merchandising, and technology teams
  • Hands-on experience with analytics tools, data visualization platforms, and digital measurement implementations
  • Experience with A/B testing, CRO, customer segmentation, and performance optimization preferred
  • Bachelor's degree required

About Dollar General Corporation

Dollar General is a small-box discount retailer that makes shopping for everyday needs simpler and hassle-free. They make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America's most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills and Nabisco.

Dollar General Corporation Careers

Join the vibrant team at Dollar General Corporation, a leader in cost-effective retailing, and propel your career forward in an environment ripe with opportunities for growth and innovation. As one of the largest discount retailers in the United States, we offer a range of job opportunities designed to help you harness your potential and cultivate your professional skills.

Work You’ll Do

At Dollar General Corporation, we are committed to enhancing our team's capabilities through continuous leadership development, diversity training, and ample growth opportunities. Whether you're seeking a position in management, sales, logistics, or corporate support, our expansive network ensures a fit for your skills and ambitions.

Innovate and Lead

Embrace the chance to work on industry-leading projects that redefine retail standards. Our culture thrives on innovation and leadership, encouraging each team member to contribute unique ideas that drive company success. Dollar General is where your initiative and creativity can pave the way for significant advancements in both your career and our company’s footprint.

Join Our Inclusive Team

Diversity and inclusion are at the core of our employment philosophy. At Dollar General Corporation, we believe in giving everyone a voice and fostering an inclusive culture where you can thrive. Our team is a mosaic of diverse backgrounds and perspectives, making us stronger and more innovative.

Professional Growth and Development

Advance your career with Dollar General’s commitment to professional development. We offer a variety of training programs and leadership workshops to help you hone your skills and prepare for future challenges. From internships for emerging talents to leadership roles for seasoned professionals, Dollar General nurtures your career at every level.

Benefits and Perks

Choosing a career at Dollar General Corporation means more than just a job. We provide competitive benefits to support both your professional and personal life, including health insurance, retirement plans, and employee discounts. Moreover, our commitment to work-life balance is designed to ensure you succeed without sacrificing your well-being.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of positions available at Dollar General Corporation. From in-store hiring to corporate positions, each role offers a chance to be part of a team committed to reshaping the retail landscape.

How to Apply

Start by visiting our Careers page to browse the current openings. Tailor your resume to highlight relevant experience and skills that align with the job description. Prepare for your interview with insights into Dollar General’s culture and values, and stand out as a knowledgeable and motivated candidate.

Stay Connected

Don’t miss out on future job alerts, company news, and professional tips that can aid your career journey. Join our network, engage with us through our careers blog, and connect with Dollar General on various networking platforms to stay informed and ahead in your career.

Join Dollar General Corporation Today

Embark on a rewarding career path at Dollar General Corporation where your growth is our priority. Be part of a company that values innovation, leadership, and a diverse workforce. Your future awaits at Dollar General, where we’re not just building stores, we’re building careers.

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Learn more about Dollar General Corporation
Size
163,000 employees
Market Cap
$54.8 billion
Industry
Net Income
$2.5 billion
Founded
1939
5 Year Trend
+9.3%
Revenue
$32.4 billion
NASDAQ

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