When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.       

SUMMARY OF RESPONSIBILITIES:

The Digital Analytics Manager provides insights into digital analytics and performance, turning data into decisions.

In this role, your key responsibilities will include the development of digital analytics standards, creating dashboards, reports and visualizations. Additionally, you will analyze performance across channels, devices, browsers, products and organization member segments, as well as identifying tracking gaps and improving data collection. You’ll partner with our technical teams on tags, parameters and integrations, recommend strategies to improve digital performance, present insights and project updates to executive leadership, and evaluate and implement new analytics methodologies and metrics.

Other duties as assigned.

REQUIREMENT QUALIFICATIONS

• Minimum of 6 years of experience in digital analytics, web analytics, marketing analytics, or a related field.
• Experience building and maintaining dashboards, reports, datasets, and data visualizations.
• Strong analytical skills to identify trends, gaps, and optimization opportunities across digital channels.
• Experience with tracking implementation, tag management, data collection, and analytics integrations.
• Ability to collaborate with technical teams to improve data quality and tracking accuracy.

• Digital analytics and performance measurement.
• Dashboard development and reporting.
• Familiarity with IT-related projects and technical implementations.
• Bachelor’s degree in relevant program, or equivalent experience.

PREFERRED QUALIFICATIONS

• Ability to recommend improvements that enhance channel performance.
• Research and data interpretation.
• Digital strategy and optimization.
• Data analysis and business intelligence.
• Knowledge of content management and publishing processes.
• Cross-functional collaboration.

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