Meet the team behind this journey

The DeepL API team is helping shape one of the company's most important strategic priorities: making DeepL the translation layer inside the tools people already use and the products developers build.

As AI assistants like Microsoft Copilot, Claude, and ChatGPT become embedded in everyday workflows, the question is no longer "How good is your translation?" but "Do you have an MCP?" We're building DeepL's presence across MCPs, CLIs, agent skills, prompt libraries, and marketplace integrations to ensure developers reach for DeepL first when building agentic workflows.

As part of the API Product Marketing team, you'll work at the intersection of Marketing, Product, and Engineering, partnering closely with API Product Managers and Engineering leaders to help define a rapidly evolving category. This is not a traditional DevRel team-we're focused on driving adoption, shaping ecosystem strategy, and helping DeepL become the default translation layer for the next generation of AI-powered products.

Your responsibilities

Drive DeepL's headless distribution surfaces

Engineering owns the DeepL MCP server and CLI. You own the reach of both.

• Partner with Engineering, Design, and Product to ensure DeepL's MCP and CLI fit naturally into how developers build, ship, and integrate agentic workflows
• Drive MCP discoverability across the Claude ecosystem, ChatGPT, Microsoft Copilot, and emerging agent marketplaces
• Drive CLI adoption through package registries (npm, pip, Homebrew), GitHub visibility, developer toolchains, CI/CD examples, and starter kits
• Work with the Partner team to incorporate MCP and CLI surfaces into hyperscaler marketplaces and co-sell motions
• Monitor the agentic tooling and developer ecosystem, identify emerging distribution opportunities, and bring ecosystem intelligence back to Product and Engineering

Own the headless activation funnel

The strategy bets on usage-led growth through MCP and CLI adoption. You own the funnel from install to paid usage.

• Instrument the activation funnel end-to-end, from MCP install or CLI OAuth through first successful translation and first paid character
• Shape the free-tier strategy, onboarding experience, and adoption patterns that optimise conversion
• Identify and remove the highest-friction step in the funnel, bringing structural issues back to Product and Engineering with evidence
• Report on the headless funnel as a leading indicator of ecosystem growth and adoption

Build the artefacts developers reach for

The distribution work that compounds fastest is the repository someone forks, the starter kit they adopt, or the implementation example their coding assistant surfaces.

• Create prompt libraries, agent templates, implementation examples, and integration guides that make DeepL the obvious choice for agentic builders
• Develop workflow documentation showing how DeepL's glossary, style, and customisation capabilities combine with agentic patterns in ways native LLM translation cannot replicate
• Build code samples and reference integrations that demonstrate production-quality usage, not toy demos
• Identify capabilities and opportunities that could unlock additional value for developers

Create content that demonstrates practice, not features

The scarce skill in developer content is not explaining what an API does-it is showing how thoughtful practitioners actually use it.

• Create content that demonstrates where developers verify output, when they trust it, and how they combine DeepL with agentic workflows to achieve results native LLM translation cannot reproduce
• Show what production-grade implementations look like versus integrations that fail under real-world conditions
• Write, record, and publish content across GitHub, Discord, LinkedIn, developer newsletters, and other relevant channels
• Structure technical content so it is discoverable by both developers and AI coding assistants

Build distributed ecosystem presence

Developers discover tools through communities, practitioner content, and increasingly through AI assistants.

• Participate meaningfully in the communities where agentic developers work as a credible practitioner
• Amplify developers already building with DeepL through showcases, workflow breakdowns, and collaborative content
• Build relationships with creator-developers and ecosystem voices whose audiences overlap with DeepL's target builder cohorts
• Strengthen DeepL's presence and trust across the surfaces where developers discover and evaluate tools

Shape the product from the outside in

Sit at the boundary between the agentic developer ecosystem and DeepL's Product and Engineering teams.

• Gather signal from MCP communities, GitHub discussions, AI ecosystems, and developer feedback
• Identify emerging integration patterns, ecosystem needs, and gaps in DeepL's current API surface
• Understand where DeepL wins and loses against native LLM translation workflows and why
• Translate ecosystem insights into actionable input for the product roadmap

Qualities we look for

Required Qualifications

• Significant hands-on experience building with AI agents, copilots, developer tools, or related ecosystems
• Experience creating technical content that developers actively use and trust
• Strong understanding of developer workflows, APIs, integrations, and automation
• Ability to work cross-functionally with Product, Engineering, Marketing, and Partnerships teams
• Demonstrated ability to identify ecosystem trends and translate insights into action
• Excellent written and verbal communication skills
• Experience creating code samples, technical documentation, or developer-facing resources

Preferred Qualifications

• Experience with MCP, Copilot plugins, Claude tools, ChatGPT integrations, or similar ecosystems
• Familiarity with localization, translation technology, or language AI solutions
• Existing presence within developer communities or technical creator networks
• Experience optimizing technical content for AI-assisted discovery and retrieval
• Background in developer advocacy, developer marketing, product marketing, or developer-facing roles at API, infrastructure, or SaaS companies

What we offer

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing-we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.
• Hybrid work, flexible hours: we offer a hybrid work schedule, with several days in the office each week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team's general locations and time zones to foster effective and seamless collaboration.
• Virtual Shares - An ownership mindset in every role. We believe everyone should share in our success, and that's why every employee receives Virtual Shares, linking your contribution directly to DeepL's growth and rewarding you with a stake in our future.
• Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together-literally.
• Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams-we value your initiatives, impact, and creativity.
• 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
• Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply-let's discover your potential together. We can't wait to meet you!