Design Director, Brand & Marketing

Perplexity

$120K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Experience leading a brand or marketing design team of 5+ people at a consumer tech company.
  • Strong people management instincts to foster designer development and team cohesion.
  • Operational strength in building processes and managing team capacity effectively.
  • Good creative taste and design fluency to gain respect from the team.
  • Experience collaborating with communications, marketing, and go-to-market teams on various projects.
  • Comfortable working alongside and supporting a strong Creative Director.

Responsibilities

  • Lead and manage a Brand design team of approximately 8 designers across different domains.
  • Own hiring, team development, and career growth initiatives within the Brand organization.
  • Define and manage the long-term brand strategy including vision and guidelines.
  • Collaborate with the Creative Director to ensure visual quality and brand coherence.
  • Oversee the operating model for the Brand's participation in launches and campaigns.
  • Develop a production workflow that maintains quality while adapting to fast-paced environments.
  • Serve as the main contact for cross-functional teams, ensuring timely delivery of requests.

Benefits

  • Opportunity to lead a dynamic design team in a growing consumer tech company.
  • Chance to shape and implement long-term brand strategy with significant impact.
  • Collaboration alongside a respected Creative Director to guide creative efforts.
  • Exposure to high-speed project environments fostering a culture of innovation.
  • Engagement with a variety of cross-functional partners enhancing teamwork and outreach.
Full Job Description
About the role

We're looking for a Design Director to lead Perplexity's Brand and Marketing design team. You'll manage a team of designers across brand, web, motion, and enterprise marketing - and be responsible for the quality, consistency, and creative ambition of everything the brand puts into the world.

This person would focus mostly on operations, stakeholdership, and creative strategy alignment, while working alongside our Creative Director who will continue to own the visual centers and art direction of the day to day projects.

You'll report to the Head of Design and work closely with Growth, Comms, Partnerships, and Product Marketing.

What you'll do
  • Lead and manage the Brand design team - currently ~8 people across brand, motion, web, enterprise marketing, and ambassadors
  • Own hiring, team development, and career growth for the Brand org
  • Own and define the long-term brand strategy, including the brand vision, narrative, and guidelines, ensuring design output aligns with overall company business objectives.
  • Partner with the Creative Director on maintaining visual quality and brand coherence across all touchpoints
  • Run the operating model for Brand's involvement in launches, campaigns, partnerships, and GTM moments
  • Build a production workflow that keeps up with Perplexity's speed without sacrificing craft
  • Be the point of contact for cross-functional partners - Comms, Product Marketing, Partnerships, Events - so requests are triaged, scoped, and delivered
  • Manage vendor relationships, contractors, and external agencies where needed
  • Help shape the brand's creative ambition as the company scales
What we're looking for
  • Experience leading a brand or marketing design team of 5+ people at a consumer tech company
  • Strong people management instincts - you know how to develop designers, give honest feedback, and build a team that's greater than the sum of its parts
  • Operational strength - you can build intake processes, manage capacity, and keep a fast-moving team organized without creating bureaucracy
  • Good creative taste and enough design fluency to earn the team's respect, even if you're not the one pushing pixels day-to-day
  • Experience partnering with comms, marketing, and GTM teams on launches and campaigns
  • Comfort working alongside a strong Creative Director - this role is about enabling great creative work, not competing with it

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