We are hiring a full-time,
Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and European markets. This role will develop regional and vertical-specific growth strategies, partner closely with Sales, and collaborate across ViClarity's global marketing team to support campaign execution and asset development.
Location: Seeking candidates remote within the U.S. or hybrid from our Des Moines, Iowa office.What You'll Be Doing- Lead the global demand generation strategy across healthcare, credit unions, banking, asset management, and insurance markets.
- Develop integrated marketing campaigns aligned to buyer needs, industry trends, regulatory changes, and regional market dynamics.
- Define campaign KPIs, pipeline targets, and performance metrics by market and region.
- Manage paid media budgets and performance across Google, Bing, LinkedIn, and emerging channels.
- Build and scale account-based marketing programs for strategic enterprise accounts.
- Partner with Marketing Operations Specialist to optimize sales funnel performance and report on MQL, SQL, and pipeline results.
- Collaborate with Content & Sales Enablement Specialist, Events & Communication Specialist, and Sales teams to align campaigns, content, lead generations, and sales enablement.
Who You Are- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 5+ years of B2B demand generation or growth marketing experience, preferably in SaaS, Fintech, or GRC.
- Experience marketing across multiple markets, including the U.S. and Europe.
- Advanced proficiency in paid media platforms, performance marketing, and campaign optimization.
- Analytical mindset with experience in marketing automation, CRM systems, analytics, and reporting.
- Excellent communication and stakeholder management skills, with the ability to influence senior leaders.
- Proven ability to manage budgets, scale processes, prioritize effectively, and drive results through influence.
