Demand Generation Manager, TelmarHelixa
US, Eastern Time Zone preferred, Remote
The Role
We're looking for a data-driven marketer with an AI-forward skillset who's energized by ownership and focused on outcomes over vanity metrics.
Executing on a strategy set by our fractional CMO, you'll bring the campaigns to life, run the channels, and own the data on what to scale and what to refine. You'll partner closely with our Global Product Marketing Manager to make sure the right message reaches the right audience through the right channel. You'll also work closely with sales leadership, staying aligned on pipeline priorities and making sure your leads translate into real opportunities.
What You'll Do
- Generate qualified leads and pipeline for the US/UK sales team through a demand generation program anchored on paid search, email marketing and ABM, with paid social, events and other channels tested and scaled when they produce.
- Run marketing campaigns across four key verticals: media agencies, creative agencies, media owners and brands, working closely with Product Marketing to ensure every ad, email or landing page conveys the right message to the right audience, and with our in-house designer to ensure they look sharp and perform.
- Own marketing technology and attribution inside a Salesforce and HubSpot stack. You'll track spend and campaigns, keeping attribution intact across systems and reporting results against targets so we know where to spend next.
- Use AI to move faster across campaign experimentation, content production and copy iteration. We'd love for you to be leading here rather than following.
- Work with contractors as needed to keep every campaign performing, and know when to bring work in-house.
What Success Looks Like (first 6 months)
- First 6-12 months: A repeatable demand gen motion producing predictable, sales-accepted pipeline primarily for the US and UK teams (other markets as needed).
- First 3-6 months: Paid search scaled against proven ROAS, with a clear read on which secondary channels earn more budget
- First 3 months: Email marketing campaigns converting qualified leads already in our database into mature opportunities
What You Bring (Required)
- 3-5+ years in a B2B marketing role. Advertising, media or martech industry experience strongly preferred.
- Hands-on depth with HubSpot marketing automation across its product suite. Not just "familiar with" - you've built workflows, lead scoring, attribution reporting.
- Working command of Salesforce, including how it syncs with HubSpot.
- Demonstrable paid search experience; track record of managing spend to ROAS (working with contractors to execute campaigns is fine, but we would like someone who knows how to manage paid spend and allocate resources).
- Fluency using AI tools to increase output and quality, and the ability to show us how.
- Sharp instincts for what converts, and the discipline to move on from what doesn't.
Who You Are:
- Open + collaborative. You like learning new things, you welcome perspectives from across the team, and you treat experimentation as the job, not a risk.
- Short and long game. You identify and deliver quick wins that prove value now, and build the durable systems that compound later.
- You know what "good" looks like. You can tell the difference between ready-to-ship and not-quite-there-yet, and you hold the bar.
- A problem-solver at heart. You see a tangled process or an underperforming channel as a puzzle worth taking apart. You're happiest when you've found the fix others walked past.
- Not cocky, but confident. You actively seek input and build alignment before you move, but you can run the meeting, make the call and stand behind it. You're comfortable presenting results and KPIs to any audience, and you proactively engage stakeholders rather than waiting to be asked.
- Passionate about the ad industry. Our products help agencies, media companies and brands tap into culturally relevant trends and moments, then plan and launch high-impact campaigns. The ideal candidate nerds out on this world: you follow industry news and trends because you want to, and you bring that fluency into how you market to people who live in it.
Nice to Have
- SEO experience, plus a feel for LLM and AI-search visibility.
- Familiarity with agentic AI workflows, using AI agents to automate multi-step marketing work rather than running one-off prompts
